Carti, autor John Battelle

John Battelle

The Search.How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture.

The Wall Street Journal and BusinessWeek Bestseller • Finalist for the Goldman Sachs/FT Business Book of the Year Award What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing. But The Search offers much more than the inside story of Google’s triumph. It’s a big- picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human inter

John Battelle

FENOMENUL GOOGLE.

Google este cel mai important motor de cautare actual. Intrand in joc mult dupa Yahoo, AltaVista, Excite, Lycos si alte companii pioniere, Google a venit cu o abordare radical diferita, a redefinit ideea de marketing pe Internet, a supravietuit perioadei de recesiune a companiilor virtuale si a pornit cea mai ampla si mai disputata oferta catre public din istoria firmelor de inalta tehnologi

John Battelle

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Drawing on more than 350 interviews with industry executives, the author explores how the search technology of Google and its rivals works, the power of targeted advertising as a business model, and its cultural impact.