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Confesiunile unui om de publicitate

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David Ogilvy

Confesiunile unui om de publicitate

Editura: Humanitas

Anul aparitiei: 2009

„Am scris cartea în timpul vacanţei mele de vară din 1962 şi i-am cedat drepturile de autor fiului meu în ziua când a împlinit 21 de ani. Credeam că o să se vândă 4000 de exemplare. Spre mirarea mea, a fost un bestseller de durată şi mai apoi a fost tradusă în paisprezece limbi. Până acum s-au vândut cam un milion de exemplare. De ce am scris-o? Mai întâi, ca să atrag noi clienţi pentru agenţia mea de publicitate. În al doilea rând, pentru a ne creşte cotaţiile la bursă. În al treilea rând, ca să devin mai cunoscut în lumea afacerilor. Cartea şi-a atins toate cele trei obiective... Am primit scrisori din partea unor necunoscuţi îmi mulţumeau pentru creşterile majore ale vânzărilor în urma aplicării ideilor din această carte. M-am întâlnit cu multe personalităţi din lumea marketingului care spuneau că îşi datorează cariera faptului de a fi citit cândva Confesiunile. Dacă vi se pare că aţi simţit un uşor iz de îngâmfare în carte, trebuie să ştiţi că îngâmfarea mea este selectivă. Sunt incompetent în orice alt domeniu cu excepţia publicităţii. Nu sunt în stare să fac un bilanţ, să lucrez la computer, să ...

  

Confessions of an Advertising Man

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David Ogilvy

Confessions of an Advertising Man

Editura: Southbank Publishing

Anul aparitiei: 2005

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. "Confessions of an Advertising Man" is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

  

Ogilvy on Advertising

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David Ogilvy

Ogilvy on Advertising

Editura: Vintage Books USA

Anul aparitiei: 1985

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising - How to choose an agency for your product - The secrets behind advertising that works - How to write successful copy--and get people to read it - Eighteen miracles of research - What advertising can do for charities And much, much more.

  

An Autobiography

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David Ogilvy (Author)

An Autobiography

Editura: JOHN WILEY & SONS INC

Anul aparitiei: 1997

A unique personality . . . "Ogilvy, the creative force of modern advertising." --The New York Times "Ogilvy's sharp, iconoclastic personality has illuminated the industry like no other ad man's." --Adweek. . an acclaimed author. Praise for Confessions of an Advertising Man by David Ogilvy "A writing style that snaps, crackles, and pops on every page." --The Wall Street Journal. "An entertaining and literate book that can serve as a valuable primer on advertising for any businessman or investor." --Forbes. "I remembered how my grandfather had failed as a farmer and become a successful businessman. Why not follow in his footsteps? Why not start an advertising agency? I was thirty-eight. . . .no credentials, no clients, and only $6,000 in the bank." Whatever David Ogilvy may have lacked in money and credentials, he more than made up for with intelligence, talent, and ingenuity. He became the quintessential ad man, a revolutionary whose impact on his profession still reverberates today. His brilliant campaigns went beyond successful advertising, giving rise to such pop culture icons as the famous Hathaway shirt man with his trademark black eyepatch. His client list runs the ...

  

Historical Sketch of the Free Church of Scotland

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David Ogilvy (Author)

Historical Sketch of the Free Church of Scotland in the Parish of Dalziel from the Disruption in 184

Editura: BIBLIOBAZAAR

Anul aparitiei: 2009

This is a pre-1923 historical reproduction that was curated for quality. Quality assurance was conducted on each of these books in an attempt to remove books with imperfections introduced by the digitization process. Though we have made best efforts - the books may have occasional errors that do not impede the reading experience. We believe this work is culturally important and have elected to bring the book back into print as part of our continuing commitment to the preservation of printed works worldwide.

  

Historical Sketch of the Free Church of Scotland

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David Ogilvy (Author)

Historical Sketch of the Free Church of Scotland in the Parish of Dalziel from the Disruption in 184

Editura: BIBLIOBAZAAR

Anul aparitiei: 2009

This is a pre-1923 historical reproduction that was curated for quality. Quality assurance was conducted on each of these books in an attempt to remove books with imperfections introduced by the digitization process. Though we have made best efforts - the books may have occasional errors that do not impede the reading experience. We believe this work is culturally important and have elected to bring the book back into print as part of our continuing commitment to the preservation of printed works worldwide.

  

A General Itinerary of England and Wales, with

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Historical Sketch of the Free Church of Scotland

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A   Catalogue of Several Libraries of Books,

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David Ogilvy (Author)

A Catalogue of Several Libraries of Books, Comprehending a Capital Variety in All Languages, Arts and Sciences. ... They Will Begin Selling ... on M

Editura: GALE ECCO PRINT ED

Anul aparitiei: 2010

The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve the century of revolution, Gale initiated a revolution of its own: digitization of epic proportions to preserve these invaluable works in the largest archive of its kind. Now for the first time these high-quality digital copies of original 18th century manuscripts are available in print, making them highly accessible to libraries, undergraduate students, and independent scholars.Western literary study flows out of eighteenth-century works by Alexander Pope, Daniel Defoe, Henry Fielding, Frances Burney, Denis Diderot, Johann Gottfried Herder, Johann Wolfgang von Goethe, and others. Experience the birth of the modern novel, or compare the development of language using dictionaries and grammar discourses. ++++The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition identification: ++++British LibraryT030187 London, 1784]. 4],152p.; 8

  

A General Itinerary of England and Wales, with

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David Ogilvy (Author)

A General Itinerary of England and Wales, with Part of Scotland, Etc. [With a Map.] Coll. 594.

Editura: BRITISH LIB HISTORICAL PRINT E

Anul aparitiei: 2011

Title: A General Itinerary of England and Wales, with part of Scotland, etc. With a map.] coll. 594.Publisher: British Library, Historical Print EditionsThe British Library is the national library of the United Kingdom. It is one of the world's largest research libraries holding over 150 million items in all known languages and formats: books, journals, newspapers, sound recordings, patents, maps, stamps, prints and much more. Its collections include around 14 million books, along with substantial additional collections of manuscripts and historical items dating back as far as 300 BC.The HISTORY OF BRITAIN & IRELAND collection includes books from the British Library digitised by Microsoft. As well as historical works, this collection includes geographies, travelogues, and titles covering periods of competition and cooperation among the people of Great Britain and Ireland. Works also explore the countries' relations with France, Germany, the Low Countries, Denmark, and Scandinavia. ++++The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition identification: ++++ ...

  

Confessions of an Advertising Man

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David Ogilvy (Author)

Confessions of an Advertising Man

Editura: CORNELL UNIV PR

Anul aparitiei: 2012

A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." David OgilvyDavid Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business. "

  

Historical Sketch of the Free Church of Scotland

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David Ogilvy (Author)

Historical Sketch of the Free Church of Scotland in the Parish of Dalziel from the Disruption in 184 - Scholar's Choice Edition

Editura: NABU PR

Anul aparitiei: 2015

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

  

The Unpublished David Ogilvy

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David Ogilvy (Author)

The Unpublished David Ogilvy

Editura: AUTHORHOUSE

Anul aparitiei: 2014

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvycollects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or ...

  

The de Havilland Mosquito: Through the Eyes of a

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David Ogilvy (Author)

The de Havilland Mosquito: Through the Eyes of a Pilot

Editura: AMBERLEY PUB

Anul aparitiei: 2017

The inside pilot's story of one of the most remarkable aircraft of the Second World War Page dim. 236 x 137 x 8 Weight: 280 grams

  

A Catalogue of Several Libraries of Books,

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David Ogilvy (Author)

A Catalogue of Several Libraries of Books, Comprehending a Capital Variety in All Languages, Arts and Sciences. ... They Will Begin Selling ... on Mon

Editura: GALE ECCO PRINT ED

Anul aparitiei: 2018

The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding

  

Ogilvy on Advertising

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Ogilvy David

Ogilvy on Advertising

Editura: Welbeck Publishing Group

Anul aparitiei: 2007

Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time. Page dim. 241 x 184 x 16 Weight: 618 grams

  
 
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