Rezultate cautare:

David Ogilvy

Confessions of an Advertising Man

Editura: Southbank Publishing

Anul aparitiei: 2005

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. "Confessions of an Advertising Man" is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

David Ogilvy

Ogilvy on Advertising

Editura: Vintage Books USA

Anul aparitiei: 1985

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising - How to choose an agency for your product - The secrets behind advertising that works - How to write successful copy--and get people to read it - Eighteen miracles of research - What advertising can do for charities And much, much more.

David Ogilvy (Author)

An Autobiography

Editura: JOHN WILEY & SONS INC

Anul aparitiei: 1997

David Ogilvy schuf eines der grö ten Imperien der Werbebranche der Welt - quasi aus dem Nichts! Seine Autobiographie, gespickt mit fesselnd erzählten Anekdoten, lä t den Leser teilhaben am Auf und Ab seines keineswegs geradlinigen Werdeganges, an seinen ersten Eindrücken von Amerika, seinem mittelalterlichen Schlo in Frankreich... Eine spannende, aufschlu reiche Lektüre.

David Ogilvy (Author)

Historical Sketch of the Free Church of Scotland in the Parish of Dalziel from the Disruption in 184

Editura: BIBLIOBAZAAR

Anul aparitiei: 2009

This is a pre-1923 historical reproduction that was curated for quality. Quality assurance was conducted on each of these books in an attempt to remove books with imperfections introduced by the digitization process. Though we have made best efforts - the books may have occasional errors that do not impede the reading experience. We believe this work is culturally important and have elected to bring the book back into print as part of our continuing commitment to the preservation of printed works worldwide.

David Ogilvy (Author)

Historical Sketch of the Free Church of Scotland in the Parish of Dalziel from the Disruption in 184

Editura: BIBLIOBAZAAR

Anul aparitiei: 2009

This is a pre-1923 historical reproduction that was curated for quality. Quality assurance was conducted on each of these books in an attempt to remove books with imperfections introduced by the digitization process. Though we have made best efforts - the books may have occasional errors that do not impede the reading experience. We believe this work is culturally important and have elected to bring the book back into print as part of our continuing commitment to the preservation of printed works worldwide.

David Ogilvy (Author)

A General Itinerary of England and Wales, with Part of Scotland, Containing All the Direct and Principal Cross Roads

Editura: GENERAL BOOKS

Anul aparitiei: 2012

David Ogilvy (Author)

Historical Sketch of the Free Church of Scotland in the Parish of Dalziel, from the Disruption in 1843 to the Union in 1900

Editura: GENERAL BOOKS

Anul aparitiei: 2012

David Ogilvy (Author)

A Catalogue of Several Libraries of Books, Comprehending a Capital Variety in All Languages, Arts and Sciences. ... They Will Begin Selling ... on M

Editura: GALE ECCO PRINT ED

Anul aparitiei: 2010

The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve the century of revolution, Gale initiated a revolution of its own: digitization of epic proportions to preserve these invaluable works in the largest archive of its kind. Now for the first time these high-quality digital copies of original 18th century manuscripts are available in print, making them highly accessible to libraries, undergraduate students, and independent scholars.Western literary study flows out of eighteenth-century works by Alexander Pope, Daniel Defoe, Henry Fielding, Frances Burney, Denis Diderot, Johann Gottfried Herder, Johann Wolfgang von Goethe, and others. Experience the birth of the modern novel, or compare the development of language using dictionaries and grammar discourses. ++++The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition identification: ++++British LibraryT030187[London, 1784]. [4],152p.; 8

David Ogilvy (Author)

A General Itinerary of England and Wales, with Part of Scotland, Etc. [With a Map.] Coll. 594.

Editura: BRITISH LIB HISTORICAL PRINT E

Anul aparitiei: 2011

Title: A General Itinerary of England and Wales, with part of Scotland, etc. [With a map.] coll. 594.Publisher: British Library, Historical Print EditionsThe British Library is the national library of the United Kingdom. It is one of the world's largest research libraries holding over 150 million items in all known languages and formats: books, journals, newspapers, sound recordings, patents, maps, stamps, prints and much more. Its collections include around 14 million books, along with substantial additional collections of manuscripts and historical items dating back as far as 300 BC.The HISTORY OF BRITAIN & IRELAND collection includes books from the British Library digitised by Microsoft. As well as historical works, this collection includes geographies, travelogues, and titles covering periods of competition and cooperation among the people of Great Britain and Ireland. Works also explore the countries' relations with France, Germany, the Low Countries, Denmark, and Scandinavia. ++++The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition identification: ++++ ...

David Ogilvy (Author)

Confessions of an Advertising Man

Editura: CORNELL UNIV PR

Anul aparitiei: 2012

A new edition of the timeless business classic featured on Mad Men --as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." --David Ogilvy David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

David Ogilvy (Author)

Historical Sketch of the Free Church of Scotland in the Parish of Dalziel from the Disruption in 184 - Scholar's Choice Edition

Editura: NABU PR

Anul aparitiei: 2015

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

David Ogilvy (Author)

The Unpublished David Ogilvy

Editura: AUTHORHOUSE

Anul aparitiei: 2014

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvycollects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or ...

David Ogilvy (Author)

The de Havilland Mosquito: Through the Eyes of a Pilot

Editura: AMBERLEY PUB

Anul aparitiei: 2017

The de Havilland DH 98 Mosquito was one of the fastest and most versatile aircraft of the Second World War. One of the first multi-role aircraft, it was used for reconnaissance and also as a fighter, fighter-bomber, night fighter and interceptor.This book, written by David Ogilvy, one of the last surviving pilots to have flown Mosquitos in squadron service and later in a civilian capacity, spread intermittently over fifteen years, provides an expert inside story of the secret development of the aircraft, the astonishing impact it made when first flown, its operational achievements, handling qualities and the many design developments that took it from quicksilver photographic reconnaissance aircraft to long-range bomber and pathfinder.As preparations are made to bring a working Mosquito back to Britain from New Zealand, this book is a worthy testament to one of the most remarkable British military aircraft.

David Ogilvy (Author)

A Catalogue of Several Libraries of Books, Comprehending a Capital Variety in All Languages, Arts and Sciences. ... They Will Begin Selling ... on Mon

Editura: GALE ECCO PRINT ED

Anul aparitiei: 2018

The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve the century of revolution, Gale initiated a revolution of its own: digitization of epic proportions to preserve these invaluable works in the largest archive of its kind. Now for the first time these high-quality digital copies of original 18th century manuscripts are available in print, making them highly accessible to libraries, undergraduate students, and independent scholars.Western literary study flows out of eighteenth-century works by Alexander Pope, Daniel Defoe, Henry Fielding, Frances Burney, Denis Diderot, Johann Gottfried Herder, Johann Wolfgang von Goethe, and others. Experience the birth of the modern novel, or compare the development of language using dictionaries and grammar discourses. ++++The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition identification: ++++British LibraryT030187[London, 1784]. [4],152p.; 8 ...

Ogilvy David

Ogilvy on Advertising

Editura: Welbeck Publishing Group

Anul aparitiei: 2007

Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time. Page dim. 241 x 184 x 16 Weight: 618 grams

David Ogilvy (Author)

Historical Sketch of the Free Church of Scotland in the Parish of Dalziel from the Disruption in 184

Editura: WENTWORTH PR

This work has been selected by scholars as being culturally important, and is part of the knowled

David Ogilvy (Author)

Historical Sketch of the Free Church of Scotland in the Parish of Dalziel from the Disruption in 184

Editura: WENTWORTH PR

This work has been selected by scholars as being culturally important, and is part of the knowled

David Ogilvy (Author)

Historical Sketch Of The Free Church Of Scotland In The Parish Of Dalziel: From The Disruption In 1843 To The Union In 1900 (1901)

Editura: KESSINGER PUB LLC

Historical Sketch Of The Free Church Of Scotland In The Parish Of Dalziel: From The Disruption In 1843 To The Union In 1900 (1901) is a book written by David Ogilvy. The book provides a detailed account of the history of the Free Church of Scotland in the Parish of Dalziel from the time of the Disruption in 1843 until the Union in 1900. The author takes the reader through the various events that shaped the church during this period, including the debates and controversies that arose, the challenges faced by the church, and the successes achieved. The book is a valuable resource for anyone interested in the history of the Free Church of Scotland and its impact on the Parish of Dalziel. The author's meticulous research and attention to detail make this book an informative and engaging read.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

David Ogilvy (Author)

Historical Sketch Of The Free Church Of Scotland In The Parish Of Dalziel: From The Disruption In 1843 To The Union In 1900 (1901)

Editura: KESSINGER PUB LLC

""Historical Sketch of the Free Church of Scotland in the Parish of Dalziel: From the Disruption in 1843 to the Union in 1900"" is a book written by David Ogilvy and published in 1901. The book provides a detailed account of the history of the Free Church of Scotland in the Parish of Dalziel, from its formation in 1843 to its union with the United Presbyterian Church in 1900. The author offers a comprehensive overview of the events and circumstances that led to the formation of the Free Church of Scotland and the subsequent establishment of a congregation in the Parish of Dalziel. He also discusses the challenges and struggles faced by the church during its early years, including the difficulties of finding suitable premises for worship and the financial constraints that limited the church's ability to carry out its mission.Throughout the book, Ogilvy provides detailed descriptions of the various ministers who served the Free Church of Scotland in the Parish of Dalziel, highlighting their contributions to the church and the community. He also discusses the impact of significant events such as the Disruption of 1843, the controversy over the use of hymns in worship, and the union ...

David Ogilvy (Editor)

A General Itinerary of England and Wales, with Part of Scotland: Containing All the Direct and and Principal Cross Roads (1804)

Editura: KESSINGER PUB LLC

""A General Itinerary Of England And Wales, With Part Of Scotland: Containing All The Direct And And Principal Cross Roads"" is a travel guide written by David Ogilvy in 1804. The book provides a comprehensive guide to the roads and routes of England, Wales, and parts of Scotland, including detailed descriptions of the towns and cities along the way. The guide is intended to be used by travelers who are looking for the most direct and efficient routes to their destinations, as well as those who are interested in exploring the countryside and discovering new places. The book is organized by region, with each section providing a detailed itinerary of the roads and sights to see in that area. It also includes information on the inns and accommodations available to travelers, as well as tips for staying safe and avoiding hazards on the road. Overall, ""A General Itinerary Of England And Wales, With Part Of Scotland"" is a valuable resource for anyone looking to explore the British Isles and discover the beauty and history of this fascinating region.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and ...