Descriere: All day, every day, we negotiate: with our friends, spouses, children, boss, customers, and co-workers. A Woman's Guide to Successful Negotiating builds on women's innate skills in professional and personal situations. Drawing upon their considerable experience, as a top corporate negotiator and as an investment banker, Lee and Jessica Miller have developed proven strategies, tactics, and techniques that tap into women's abilities to convince, collaborate and create. The authors feature innovative strategies for negotiating with aggressive men and competitive women. The authors also explore the ten common mistakes women make during negotiations and how to avoid making them. In addition, the book will teach you 3 keys to successful negotiating. Whether negotiating for a raise or where to go to dinner with your boyfriend, this book shows you how to get what you want. What others are saying about A Woman's Guide to Successful Negotiating: "Breakthrough perspective. Every woman can benefit from this indispensable guide to getting what you want."--Cathleen Black, President, Hearst Magazines "No matter what the situation, this book provides you with the negotiating techniques and the overall confidence to deal with the issue."--Rose Marie Bravo, Chief Executive Officer, Burberry Ltd. "Whether you are in the boardroom or at home with your kids, this book shows you how to get what you want and do it with style."--Lisa Hall, Chief Operating Officer, Oxygen Media "Lots of practical advice on how to win with a woman's touch."--Jan Hopkins, Anchor, CNN Street Sweep "A useful book for women on the art of negotiating . . . in business, in personal relationships, in every area of life."--Donna Lagani, Publishing Director, Cosmopolitan Group, publisher of Cosmoplitan magazine and CosmoGirl "An invaluable source of wisdom for woman, young and old, who want to take their place in the world."--Christine Baranski, Emmy and Tony Award Winning Actress
Autori: Lee Miller, Jessica Miller, Miller Lee | Editura: Mcgraw Hill | Anul aparitiei: 2002 | ISBN: 9780071389150 | Numar de pagini: 192 | Categorie: Business
Steven E. Landsburg
Bpp, Learning Media
Foundations in Accountancy (FIA) awards are entry-level, core-skill focused qualifications from ACCA. They provide flexible options for students and employers, and as the sole Platinum Approved provider of ACCA content, BPP Learning Media's study materials are tailored to the exams students will take
David A. Aaker
In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing ...