DipFM - Performance Management Study Text

Epica Book Twenty-Three: Europe's Best Advertising

All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.

Margaret A. Neale, Max H. Bazerman

Negotiating Rationally

In Negotiating Rationally , Max Bazerman and Margaret Neale explain how to avoid the pitfalls of irrationality and gain the upper hand in negotiations. For example, managers tend to be overconfident, to recklessly escalate previous commitments, and fail to consider the tactics of the other party. Drawing on their research, the authors show how we are prisoners of our own assumptions. They identify strategies to avoid these pitfalls in negotiating by concentrating on opponents' behavior and developing the ability to recognize individual limitations and biases. They explain how to think rationally about the choice of reaching an agreement versus reaching an impasse. A must read for business professionals.

Melissie Clemmons Rumizen

Complete Idiot's Guide to Knowledge Management

A knowledge strategist at Buckman Labs explains how to successfully implementand utilize knowledge management in any size company, large or small.