Descriere: Are you tired of living paycheck to paycheck? In the sequel to Rich Dad Poor Dad, learn how the role you play in the business world affects your ability to become financially free. There are four types of people who make up the world of business but it's the business owners and the investors (not the employees and the self-employed) who can create great wealth by accelerating their cash flow through those assets. A Wall Street Journal Bestseller, Rich Dad's CASHFLOW Quadrant is perfect for individuals interested in finding new ways to generate cash flow; this book delivers tools for great success.
Autori: Sharon L. Lechter, Robert T. Kiyosaki | Editura: Aguilar | Anul aparitiei: 2006 | ISBN: 9789707702844 | Numar de pagini: 351 | Categorie: Business
Alpha Books
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David A. Aaker
In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing ...
Melissie Clemmons Rumizen
Complete Idiot's Guide to Knowledge Management
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