Descriere: All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.
| Editura: AVA Publishing | Anul aparitiei: 2010 | ISBN: 9782884791083 | Numar de pagini: 391 | Categorie: Business
Park Davis, Susannah Craig
The Complete Idiot's Guide to Running a Bed and Breakfast
This book holds all the secrets to opening and running a successful inn. It gives you guidelines for choosing a profitable location and describes a day in the life of the average inn owner. You can find information about how to write up a business plan, what to include on you Web site, what "house rules" you need to set up to keep your guests and your investment safe, and how to use your own personal touch to make your inn unique.
Bpp, Learning Media
Foundations in Accountancy (FIA) awards are entry-level, core-skill focused qualifications from ACCA. They provide flexible options for students and employers, and as the sole Platinum Approved provider of ACCA content, BPP Learning Media's study materials are tailored to the exams students will take
John P. Kotter, Kotter
Corporate Culture and Performance
Going far beyond previous empirical work, John Kotter and James Heskett provide the first comprehensive critical analysis of how the "culture" of a corporation powerfully influences its economic performance, for better or for worse. Through painstaking research at such firms as Hewlett-Packard, Xerox, ICI, Nissan, and First Chicago, as well as a quantitative study of the relationship between culture and performance in more than 200 companies, the authors describe how shared values and unwritten rules can profoundly enhance economic success or, conversely, lead to failure to adapt to changing markets and environments. With penetrating insight, Kotter and Heskett trace the roots of both healthy and unhealthy cultures, demonstrating how easily the latter emerge, especially in firms which have experienced much past success. Challenging the widely held belief that "strong" corporate cultures create excellent business performance, Kotter and Heskett show that while many shared values and institutionalized practices can promote good performances in some instances, those cultures can also be characterized by arrogance, inward focus, and bureaucracy--features that undermine an ...