Autori: Paul Krugman | Editura: Worth Publishers | Anul aparitiei: 2010 | ISBN: 9781429258937 | Categorie: Textbooks
Kylene Beers, Lee Odell
Robert W. Bly, Gary Blake
Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
Collins Cobuild
Collins Cobuild Learner's Dictionary; Concise Edition
The Collins Cobuild line was developed specifically to meet the needs of ESL learners. The series includes a comprehensive range of dictionaries, grammar resources and usage books featuring real English as it is written and spoken today.