Descriere: Grammar tips on each exercise page and grammar summary charts throughout complement and reinforce th
Autori: Sharon Ferrett (Author) | Editura: MCGRAW HILL BOOK CO | Anul aparitiei: 1999 | ISBN: 9780028028132 | Categorie: Textbooks
Mary S. Charuhas
Robert W. Bly, Gary Blake
Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
Martha Faulk, Faulk
Elements of Legal Writing: A Guide to the Principles of Writing Clear, Concise,
Filled with before-and-after examples and illustrations from the legal world, here's a quick reference for lawyers, paralegals, law students, or anyone in the legal profession.