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Market-Based Management: Strategies for Growing Customer Value and Profitability
Descriere: This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management-with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth-giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. For anyone interested in strategic marketing.
Autori: Roger J. Best | Editura: Pearson Prentice Hall | Anul aparitiei: 2008 | ISBN: 9780132336536 | Numar de pagini: 515 | Categorie: Business
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Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Mem
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