Descriere: Cuales son las tecnicas empleadas por los mejores para persuadir? Que elementos de la comunicacion hacen que se conquiste a una audiencia? Cuales son los momentos fundamentales en cualquier argumentacion?
Robert Cialdini nos revela las estrategias de persuasion mas efectivas, partiendo de la base de que las personas mas persuasivas no lo son solo por lo que dicen, sino sobre todo por lo que hacen en los momentos previos al mensaje, el momento justo para el cambio. Dichas personas preparan a su audiencia para que sea receptiva, atraen su atencion hacia determinadas cosas y obvian otras. Con Pre-suasion aprenderas a atraer la atencion, aprovechar el instante oportuno para ganar influencia y conservarla.ENGLISH DESCRIPTION
What are the techniques that experts use when trying to persuade? What are the key communication elements to help capture an audience? What are the strategic moments in any argument?
Robert Cialdini offers here the most effective persuasion strategies, beginning with the premise that the most persuasive people are not only persuasive for what they say, but most importantly for what they do in the moments prior to delivering the message. Those people prepare their audience to be more receptive to the message, they guide the audience's attention to see what they want them to see, and avoid others. With Per-suation, you will learn to grasp your audience's attention, take advantage of the perfect moment in order to have, and retain, influence over them
Autori: Robert Cialdini (Author) | Editura: COLLECTOR CALENDARS | Anul aparitiei: 2017 | ISBN: 9788416029662 | Numar de pagini: 448 | Categorie: Business
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