Descriere: The author of the legendary bestseller "Influence," social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn t lie in the message itself, but in the key moment before that message is delivered.
What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his "Influence" an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This privileged moment for change prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal "pre"-suasion. In other words, to change minds a pre-suader must also change states of mind.
His first solo work in over thirty years, Cialdini s "Pre-Suasion" draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener s attitudes, beliefs, or experiences isn t necessary, says Cialdini all that s required is for a communicator to redirect the audience s focus of attention before a relevant action.
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, Yes. "
Autori: Robert B., PhD Cialdini (Author) | Editura: KESSINGER PUB LLC | Anul aparitiei: 2016 | ISBN: 9781501152054 | Categorie: Diverse
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The bestselling author ofThe O'Reilly Factor, The No Spin Zone, and Who's Looking Out for You? talks straight to kids this time. He is as demanding, direct, and wry asever--but he's also more revealing too, sharing candid snapshots of his own childhood throughout.Bill O'Reilly, a former schoolteacher, now an award-winning broadcast news journalist, husband, and father of two, joins forces with an experienced educator to bring you, America's youth, a code of ethics by which to live.In this latest book, Bill takes to task bullies, cheaters, advertisers who target you irresponsibly, and parents who fight for their children to win undeserved honors instead of earning them on their own merit.He lays bare the unvarnished truths about sex, money, smoking, drugs, alcohol, and friends. What he has to say about these issues may very well surprise you. He offers coping devices for those enduring a divorce, struggling with teacher, parent, or sibling relationships, and planning their futures. He also shares wisdom on such subjects as death, politics, and God.Whether you take the tests he's provided, take the advice he doles out, or just take a cue from the personal stories he shares, you're ...