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Pre-Suasion: Channeling Attention for Change
Descriere: The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change "minds" a pre-suader must also change "states of mind." His first solo work in over thirty years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini--all that's required is for a communicator to redirect the audience's focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, "Yes."
Autori: Robert B., PhD Cialdini (Author) | Editura: HARPER COLLINS | Anul aparitiei: 2016 | ISBN: 9781508223191 | Categorie: Unabridged
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Old English Poems, Prose and Lessons: Anglo-Saxon Language
This set of two CD-Roms is comprised of readings in Old English (Anglo-Saxon) by Stephen Pollington of texts and lessons found in the audiotape First Steps in Old English . CD 1 Tracks include: 1. Deor. 2. Beowulf - The Funeral of Scyld Scefing. 3. The Arrival of the English - Bede. 4. Two Extracts from the Laws of King Ine. 5. The Danes' Harrying - Anglo-Saxon Chronicle Entry AD997. 6. Durham 7. The Ordeal 8. Charm Against a Dwarf 9. Charm Against Wens 10. Charm Against Waterelf Sickness 11. The Nine Herbs Charm 12. Leechdoms 13. Beowulf's Greeting 14. The Battle of Brunanburh 15. The Wanderer. CD 2: Learning Old English - includes Reading Exercises, A Guide to Pronunciation, Conversational Old English.
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Jimmy Evans
Society requires years of preparation for almost any significant career endeavor, but demands no real preparation for one of the most crucial undertakings in life: marriage. In an age of disposable marriage and information overload, where can couples turn for real answers that will make their relationships work? Only to God. Marriage on the Rock clearly details God's principles that will turn disillusioned, divorce-bound marriages into satisfying dream relationships.
Janet Evanovich
Hank Mallone knows he's in trouble when Maggie Toone agrees to pretend to be his wife in order to improve his rogue's reputation. Will his harebrained scheme to get a bank loan for his business backfire once Maggie arrives in his small Vermont town and lets the gossips take a look? Maggie never expected her employer to be drop-dead handsome, but she's too intrigued by his offer to say no . . . and too eager to escape a life that made her feel trapped. The deal is strictly business, both agree, until Hank turns out to be every fantasy she ever had.
