Descriere: Preface. Abbreviations. Introduction. 1. On the Transformations of the East. 2. Coordination through Planning and the Market. 3. On the Role of the State. 4. On Property Rights. 5. Capital Assets and their Allocation. 6. On the Motives for and Goals of Privatization. 7. Obstacles to Privatization. 8. On the Techniques of Privatization. 9. The Experience with Privatization. Conclusions. Bibliography. Index.
Autori: Jozef M. Van Brabant (Author) | Editura: SPRINGER VERLAG GMBH | Anul aparitiei: 1992 | ISBN: 9780792318613 | Categorie: Business
Piketty, Thomas
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The main driver of inequality--returns on capital that exceed the rate of economic growth--is again threatening to generate extreme discontent and undermine democratic values. Thomas Piketty's findings in this ambitious, original, rigorous work will transform debate and set the agenda for the next generation of thought about wealth and inequality.
Park Davis, Susannah Craig
The Complete Idiot's Guide to Running a Bed and Breakfast
This book holds all the secrets to opening and running a successful inn. It gives you guidelines for choosing a profitable location and describes a day in the life of the average inn owner. You can find information about how to write up a business plan, what to include on you Web site, what "house rules" you need to set up to keep your guests and your investment safe, and how to use your own personal touch to make your inn unique.
David A. Aaker
Managing Brand Equity: Capitalizing on the Value of a Brand Name
In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada ...