Descriere: A very well-designed web site is useless if no one can find it on the web. If your company is going to succeed on the web, optimizing your site for search engine visibility is a must. Especially since it is the telephone book of the now, not the future. This book is written by the two most noted and accomplished experts in the field of search engine optimization (SEO) and provides you with proven guidelines, cutting-edge techniques, tips, and the how-to's for planning and executing a comprehensive SEO strategy. This is the first book to cover the Bing search engine in-depth. It tackles how to submit your website to the search engines, basic to advanced optimization techniques, learn how to determine trophy keywords, keyword density, little known tricks and methods pros use, learn how to increase your rankings, and learn from those who started the entire SEO industry. This is the only guide you need!
Autori: Sean Odom | Editura: Lulu.com | Anul aparitiei: 2009 | ISBN: 9780557161331 | Numar de pagini: 254 | Categorie: Computers
Jason Fried, Heinemeier David Hansson, Matthew Linderman
Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.
Willard Wendy, Wendy Willard
A fully updated introductory guide to HTML The new edition of this bestselling beginner's guide to HTML has completely revised, bringing it up to date with the latest changes in HTML. You will learn how to structure a page, place images, size text, create links, generate Web-safe colors, work with multimedia, and more. Hands-on exercises, notes, and ask-the-expert sections make it easy to learn the essential skills. HTML: A Beginner's Guide, Fourth Edition book covers more efficient coding techniques using CSS; going beyond the basics to create dynamic content with JavaScript; and the latest browsers, including IE8. By the end of the book you will be able to build slickly designed, fully functioning websites using the latest HTML techniques.
Pollock John, John Pollock
JavaScript, a Beginner's Guide
Bestselling author John Pollock provides a new edition of his hands-on, step-by-step tutorial, covering the newest features in JavaScript 2.0