Descriere:
Page dim. 234 x 190 x 13
Weight: 390 grams
Autori: Tim Bowler (Author) | Editura: PACKT PUB | Anul aparitiei: 2009 | ISBN: 9781847194565 | Numar de pagini: 228 | Categorie: Computers
Dan Zarrella
The Social Media Marketing Book
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral ...
Jason Fried, Heinemeier David Hansson, Matthew Linderman
Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.
John Robison, Robison John
Surfing Illustrated: A Visual Guide to Wave Riding
Expert instruction you need to take your skills from kook to boss Author John Robison uses hundreds of pictures-- comical, cartoon-like drawings--to clearly illustrate every aspect of surfing: wave dynamics, riding techniques, etiquette, logistics, and more. This entertaining, easy-to-understand visual presentation makes it easy for you to pick up his techniques and use them on the waves. Robison covers every aspect of the sport, from paddling out through the surf zone and catching and riding that first wave to nose riding, acrobatics, shortboard riding, and to equipment repairs.