The E-Myth Enterprise: How to Turn a Great Idea Into a Thriving Business

Dave Thomas, Michael Seid

Franchising for Dummies [With CDROM]

If you want to own your business but don't want to start from scratch, maybe buying into a franchise is the right choice for you Franchising can be a great way to get started in small business without taking the huge risk of founding and building a company on your own. But before you jump in there's plenty you need to know in order to make sure you do it right. Franchising For Dummies, Second Edition gives you all the inside insight and smart advice to make sure you pick the right investment opportunity and make the most of it. Written by one of the nation's leading franchise consultants and by the late Dave Thomas, founder of Wendy's International, this fun, friendly guide is packed with guidance from top industry professionals. Packed with practical resources you need to succeed, this handy guide will help you: Pick the perfect franchise opportunity for you Find an ideal location Raise the capital you need to launch your franchise Manage daily business operations Understand complex legal issues Work and communicate with your franchisor and other franchisees Read and understand a Uniform Franchise Offering Circular Expand your business and buy new franchises Full of handy ...

Mary S. Furlong

Turning Silver Into Gold: How to Profit in the New Boomer Marketplace

Mary is an evangelist who has been selling the dream of the boomer/senior market for over twenty-five years. She understands the customer segment better than anyone, and this book reflects her insight." -Guy Kawasaki, Managing Director, Garage Technology Ventures and author of "The Art of the Start" "Dr. Mary Furlong is a true visionary. Her insights and market intelligence are consistently spot on and her notions about what to do and how to do it demand serious attention from start up entrepreneurs to Fortune 500 executives. In "Turning Silver into Gold "she has done a masterful job of revealing a broad range of timely and actionable paths to success. I heartily recommend this book to anyone interested in gaining a better understanding, and meeting the myriad needs, of a maturing population." -Ken Dychtwald, Ph.D., President of Age Wave, Author of "The Age Wave," "Age Power," and "The Power Years" "Mary Furlong's book has a social heart as well as a business sense. She is trying to assist people who are in business, but not simply for the sake of exploiting a market. Adding value to life is as important to her as it is to us at AARP." -From the Foreword by Bill Novelli, Chief ...

Steven Rogers

Entrepreneurial Finance: Finance and Business Strategies for the Serious Entrepreneur

@lt;p@gt;@lt;b@gt;Proven methods for starting a business today . . . and turning profits well into the future@lt;/b@gt;@lt;/p@gt;@lt;p@gt;Like all entrepreneurs, you love the rush of launching a new business and the challenge of growing it bigger and bigger. But, to be successful at it, you must diligently mind the down-and-dirty finance and business details that threaten to derail your plans.@lt;/p@gt;@lt;p@gt;@lt;i@gt;Entrepreneurial Finance@lt;/i@gt; is a complete, one-stop resource for the latest strategies and techniques for minding the books of any type of business. Written by Steven Rogers, the successful founder of numerous businesses and one of the country's leading professors of entrepreneurship, this definitive guidebook shows you how to financially set up and manage a business. You'll learn everything from writing a growth business plan and compiling and understanding financial statements to making a company profitable, valuing a company, and raising additional venture capital.@lt;/p@gt;@lt;p@gt;Logically formatted for easy reference, @lt;i@gt;Entrepreneurial Finance@lt;/i@gt; covers: @lt;ul@gt;@lt;li@gt;Business plans--What they are, what they can do, how to prepare ...