Descriere: Addressing the unique challenges of being self-employed businesswomen, this guide offers advice on everything from writing a business plan and securing funding to hiring--and firing--employees.
Autori: Caitlin Friedman, Kimberly Yorio | Editura: HarperResource | Anul aparitiei: 2005 | ISBN: 9780060521585 | Numar de pagini: 257 | Categorie: Business
Steven E. Landsburg
John P. Kotter
Force for Change: How Leadership Differs from Management
John P. Kotter shows with compelling evidence what leadership really means today, why it is rarely associated with larger-than-life charismatics, precisely how it is different from management, and yet why both good leadership and management are essential for business success, especially for complex organizations operating in changing environments. The critics who despair of the coming of imaginative, charismatic leaders to replace the so-called manipulative caretakers of American corporations don't tell us much about what leadership actually is, or, for that matter, what management is either. Leadership, Kotter clearly demonstrates, is for the most part not a god-like figure transforming subordinates into superhumans, but is in fact a process that creates change -- a process which often involves hundreds or even thousands of "little acts of leadership" orchestrated by people who have the profound insight to realize this. Building on his landmark study of 15 successful general managers, Kotter presents detailed accounts of how senior and middle managers in major corporations, in close concert with colleagues and subordinates, were able to create a leadership process that put into ...
Epica Book Twenty-Three: Europe's Best Advertising
All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.