Descriere: Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.
The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.
Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators
Praise for The Social Media Marketing Book:
"Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet." --Guy Kawasaki, co-founder of Alltop.com
"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that." --Chris Brogan, President of New Marketing Labs
"This book demonstrates a beginning to the endless possibilities of the Social Web." -- Brian Solis, publisher of leading marketing blog PR 2.0
Autori: Dan Zarrella | Editura: O'Reilly Media | Anul aparitiei: 2009 | ISBN: 9780596806606 | Numar de pagini: 250 | Categorie: Computers
Stephen J. Huxley, Huxley Stephen, J. Brent Burns
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The first book to close the perilous gaps in--and enhance the performance of--asset allocation Asset allocation is one of today's bestknown investment approaches. Problem is, its major precept--that a magic-number, fixed-percentage asset mix will provide superior results for investors who have dramatically different goals and needs--is scientifically unproven and fundamentally flawed. Asset Dedication updates the asset allocation model, outlining a seven-step process designed to more effectively meet the real needs of real investors. Showing investors how to design low-risk portfolios that more accurately and successfully dedicate assets, this breakthrough book helps investors fill in the gaps inherent to asset allocation by demonstrating: Techniques for ascertaining the best asset mix by determining individual needs and goals How asset dedication provides superior protection against inflation and market risk Investing strategies for the three investment life phases--accumulation, distribution, and transfer
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30 Arduino Projects for the Evil Genius
This wickedly inventive guide shows users how to program and build a variety of projects with the Arduino microcontroller development system. Covering Windows, Mac, and Linux platforms, this guide gets readers up to speed with the simplified C programming.
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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Hard stuff made easy! Your practical, self-paced guide to HTML and XHTMLHTML and XHTML Demystified is a hands-on tutorial that gives you thorough guidance on required Web design techniques and technologies. The book also functions as a useful supplement for textbooks and classroom activities by focusing on the essentials and the most useful tags and properties, while avoiding unnecessary details. Learn to create Web pages, add graphics and links, create tables and frames, integrate forms, and more. Each chapter features valid HTML that follows all of the rules set by the W3C and incorporates the latest standards for HTML5. Web designers need to write pages that are accessible to all users, so each chapter is coded to address the accessibility requirements from the Americans with Disabilities Act and to allow the use of non-English characters.HTML and XHTML DemystifiedCovers HTML, XHTML, HTML5, and CSSDevelops two stand-alone examples per chapter: one created by the author; the other for you to ...