Karte.ro
Categorii
Acces clienti
  
Stoc anticariat
ce trebuie reconfirmat

Timeshare Resort Operations: A Guide to Management Practice

Descriere: This book provides a complete overview of timeshare development and operation models. The authors take a comprehensive look at the present and future of this growing segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics. Timeshare, or vacation ownership, is a relatively recent leisure phenomenon. It emerged in the late 1950s as a way to secure extra capital resources to fund property expansion. Shareholders had the right to use these properties on a regular basis. Although arrangements have grown in complexity and variation, the model allows for customers to buy rights to use a property for a fixed time period each year. Timeshare arrangements have experienced rapid international growth particularly in the last fifteen to twenty years and are now an important vacation arrangement. Most of the world's major hotel and resort developers now operate timeshare properties. Firms like Marriott, Hilton, Hyatt, Disney and Ramada have brought a new formality and legitimacy to timeshare development and operation.


Bookmark and Share

Autori: Randall Upchurch (Author) | Editura: CRC PR INC | Anul aparitiei: 2006 | ISBN: 9780080455853 | Categorie: Business  

  

Adauga comentariu


Trebuie sa fii logat pentru a adauga un comentariu. Access cont sau Creare cont nou

  

Karte.ro va recomanda:

Epica Book Twenty-Three: Europe's Best

Stoc anticariat
ce trebuie reconfirmat

Epica Book Twenty-Three: Europe's Best Advertising

All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.

  

Elements of Business Writing: A Guide to

Stoc anticariat
ce trebuie reconfirmat

Gary Blake, Blake

Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Mem

From an interoffice memo to a fifty-page proposal, this is the definitive guide to business writing. Anyone who has ever had to write any business document will find "The Elements of Business Writing" the single most effective tool for producing clear, concise, and persuasive prose. Equally useful to executives and support staff, it shows how to: write clearly and powerfully; rid writing of jargon and pompous language; organize material effectively; and avoid errors in spelling, grammar, and usage.

  

The 22 Immutable Laws of Branding: How

Pret: 107,00 RON

Al Ries, Laura Ries

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

  
Viziteaza magazinul Karte.ro pe ShopMania Acceptance Mark