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Epica Book Twenty-Three: Europe's Best Advertising

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Epica Book Twenty-Three: Europe's Best Advertising

Editura: AVA Publishing

Anul aparitiei: 2010

All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.

  

Fia Foundations of Accountant in Business Fab

Pret: 214.00 RON
Disponibil in 14 zile!

Bpp, Learning Media

Fia Foundations of Accountant in Business Fab (Acca F1): Paper F1: Study Text ( Acca Study Text, Paper F1 )

Anul aparitiei: 2013

Foundations in Accountancy (FIA) awards are entry-level, core-skill focused qualifications from ACCA. They provide flexible options for students and employers, and as the sole Platinum Approved provider of ACCA content, BPP Learning Media's study materials are tailored to the exams students will take.

  

Fia Foundations of Accountant in Business Fab

Pret: 122.00 RON
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Bpp, Learning Media

Fia Foundations of Accountant in Business Fab (Acca F1): Revision Kit ( Acca Revision Kit, Paper F1 )

Anul aparitiei: 2013

Foundations in Accountancy (FIA) awards are entry-level, core-skill focused qualifications from ACCA. They provide flexible options for students and employers, and as the sole Platinum Approved provider of ACCA content, BPP Learning Media's study materials are tailored to the exams students will take

  

Elements of Business Writing: A Guide to Writing

Pret: 59.00 RON
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Gary Blake, Blake

Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Mem

Editura: Longman Publishing Group

Anul aparitiei: 1992

From an interoffice memo to a fifty-page proposal, this is the definitive guide to business writing. Anyone who has ever had to write any business document will find "The Elements of Business Writing" the single most effective tool for producing clear, concise, and persuasive prose. Equally useful to executives and support staff, it shows how to: write clearly and powerfully; rid writing of jargon and pompous language; organize material effectively; and avoid errors in spelling, grammar, and usage.

  

The Complete Idiot's Guide to Running a Bed and

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Park Davis, Susannah Craig

The Complete Idiot's Guide to Running a Bed and Breakfast

Editura: Alpha Books

Anul aparitiei: 2001

This book holds all the secrets to opening and running a successful inn. It gives you guidelines for choosing a profitable location and describes a day in the life of the average inn owner. You can find information about how to write up a business plan, what to include on you Web site, what "house rules" you need to set up to keep your guests and your investment safe, and how to use your own personal touch to make your inn unique.

  

Complete Idiot's Guide to Knowledge Management

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Melissie Clemmons Rumizen

Complete Idiot's Guide to Knowledge Management

Editura: Penguin Putnam

Anul aparitiei: 2001

A knowledge strategist at Buckman Labs explains how to successfully implementand utilize knowledge management in any size company, large or small.

  

Alpha Teach Yourself Project Management in 24

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Nancy Mingus

Alpha Teach Yourself Project Management in 24 Hours

Editura: Penguin Putnam

Anul aparitiei: 2001

A structured tutorial for learning how to organize, estimate, build and manage a complex project. -- Excellent use of the proven Teach Yourself in 24 Hours format, giving readers a one-hour lesson for each major portion of project management. -- Author is an experienced trainer and writer as well as an expert in software and other tool-based methods of project management. -- Covers the project in a chronological fashion going in-depth to each stage including the traditional and technical methods of tracking. Now you don't have to be an MBA or advanced specialist to learn the principles of project management. Alpha Teach Yourself Project Management in 24 Hours gives readers a lesson-by-lesson approach to learning the ins and outs of budgets, team-building and tracking. Recognizing that most projects are managed electronically or online today, the author also shows better and more efficient ways to track and achieve goals.

  

Every Manager's Desk Reference

Pret: 161.00 RON
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Alpha Books

Every Manager's Desk Reference

Editura: Alpha Books

Anul aparitiei: 2002

Providing self-contained how-to sections, this reference guide includes contributions from leading experts in the fields of managing organizations, marketing, stress and time management, and customer service.

  

The Leader's Companion: Insights on Leadership

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The Leader's Companion: Insights on Leadership Through the Ages

Editura: Free Press

Anul aparitiei: 1995

This book serves as a guided introduction to the richly diverse perspectives on leadership throughout the ages and throughout the world. Each of the selections, introduced by the editor, presents enlightening thoughts on a different aspect of leadership. Writings by Plato, Aristotle, Lao-tzu and others demonstrate that the challenges of leadership are as old as civilization. Machiavelli, Tolstoy, Ghandi, and W.E.B. Du Bois provide a wide range of insights into the eternal practice and problems of leadership. Modern masters of leadership such as James MacGregor Burns, John Kotter, and Warren Bennis join such leading practitioners as Max De Pree and Roger B. Smith in discussing contemporary issues in leadership theory and practice.

  

Managing Brand Equity: Capitalizing on the Value

Pret: 197.00 RON
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David A. Aaker

Managing Brand Equity: Capitalizing on the Value of a Brand Name

Editura: Free Press

Anul aparitiei: 1991

In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada ...

  

Building Strong Brands

Pret: 141.00 RON
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David A. Aaker

Building Strong Brands

Editura: Free Press

Anul aparitiei: 1995

In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing ...

  

Negotiating Rationally

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Margaret A. Neale, Max H. Bazerman

Negotiating Rationally

Editura: Free Press

Anul aparitiei: 1994

In Negotiating Rationally , Max Bazerman and Margaret Neale explain how to avoid the pitfalls of irrationality and gain the upper hand in negotiations. For example, managers tend to be overconfident, to recklessly escalate previous commitments, and fail to consider the tactics of the other party. Drawing on their research, the authors show how we are prisoners of our own assumptions. They identify strategies to avoid these pitfalls in negotiating by concentrating on opponents' behavior and developing the ability to recognize individual limitations and biases. They explain how to think rationally about the choice of reaching an agreement versus reaching an impasse. A must read for business professionals.

  

On Leadership

Pret: 96.00 RON
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John William Gardner

On Leadership

Editura: Free Press

Anul aparitiei: 1993

In this insightful classic, John Gardner unpacks what it means to be a leader, stressing the importance of dispersed leadership and a primary understanding of leadership as applied across all sectors of society. "A masterpiece."--Walter F. Ulmer, Jr., President and CEO, Center for Creative Leadership Leaders today are familiar with the demand that they come forward with a new vision. But it is not a matter of fabricating a new vision out of whole cloth. A vision relevant for us today will build on values deeply embedded in human history and in our own tradition. It is not as though we come to the task unready. Men and women from the beginning of history have groped and struggled for various pieces of the answer. The materials out of which we build the vision will be the moral strivings of the species, today and in the distant past. Most of the ingredients of a vision for this country have been with us for a long time. As the poet wrote, "The light we sought is shining still." That we have failed and fumbled in some of our attempts to achieve our ideals is obvious. But the great ideas still beckon--freedom, equality, justice, the release of human possibilities. The vision is to ...

  

Armchair Economist: Economics & Everyday Life

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Steven E. Landsburg

Armchair Economist: Economics & Everyday Life

Editura: Free Press

Anul aparitiei: 1995

  

Force for Change: How Leadership Differs from

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John P. Kotter

Force for Change: How Leadership Differs from Management

Editura: Free Press

Anul aparitiei: 1990

John P. Kotter shows with compelling evidence what leadership really means today, why it is rarely associated with larger-than-life charismatics, precisely how it is different from management, and yet why both good leadership and management are essential for business success, especially for complex organizations operating in changing environments. The critics who despair of the coming of imaginative, charismatic leaders to replace the so-called manipulative caretakers of American corporations don't tell us much about what leadership actually is, or, for that matter, what management is either. Leadership, Kotter clearly demonstrates, is for the most part not a god-like figure transforming subordinates into superhumans, but is in fact a process that creates change -- a process which often involves hundreds or even thousands of "little acts of leadership" orchestrated by people who have the profound insight to realize this. Building on his landmark study of 15 successful general managers, Kotter presents detailed accounts of how senior and middle managers in major corporations, in close concert with colleagues and subordinates, were able to create a leadership process that put into ...

  

Corporate Culture and Performance

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John P. Kotter, Kotter

Corporate Culture and Performance

Editura: Free Press

Anul aparitiei: 1992

Going far beyond previous empirical work, John Kotter and James Heskett provide the first comprehensive critical analysis of how the "culture" of a corporation powerfully influences its economic performance, for better or for worse. Through painstaking research at such firms as Hewlett-Packard, Xerox, ICI, Nissan, and First Chicago, as well as a quantitative study of the relationship between culture and performance in more than 200 companies, the authors describe how shared values and unwritten rules can profoundly enhance economic success or, conversely, lead to failure to adapt to changing markets and environments. With penetrating insight, Kotter and Heskett trace the roots of both healthy and unhealthy cultures, demonstrating how easily the latter emerge, especially in firms which have experienced much past success. Challenging the widely held belief that "strong" corporate cultures create excellent business performance, Kotter and Heskett show that while many shared values and institutionalized practices can promote good performances in some instances, those cultures can also be characterized by arrogance, inward focus, and bureaucracy--features that undermine an ...

  

Marketing Imagination: New, Expanded Edition

Pret: 127.00 RON
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Theodore Levitt, I. M. Levitt

Marketing Imagination: New, Expanded Edition

Editura: Free Press

Anul aparitiei: 1986

Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

  

The Rise and Fall of Strategic Planning:

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The New Manufacturing Challenge: Techniques for

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Kiyoshi Suzaki

The New Manufacturing Challenge: Techniques for Continuous Improvement

Editura: Free Press

Anul aparitiei: 1987

A detailed "operating manual" of manufacturing techniques and procedures, this practical guide spells out changes in production and employee resources that can give back to American industries the cutting edge in price, quality, and delivery of products. Illustrated.

  

The 22 Immutable Laws of Branding: How to Build a

Pret: 96.00 RON
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Al Ries, Laura Ries

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Editura: Harper Paperbacks

Anul aparitiei: 2002

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

  
 
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