Karte.ro
Categorii
Acces clienti
  

Business

The Fall of Advertising and the Rise of PR

Pret: 100.00 RON
Disponibil in 14 zile!

Al Ries, Laura Ries

The Fall of Advertising and the Rise of PR

Editura: HarperBusiness

Anul aparitiei: 2004

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.

  

From Third World to First: Singapore and the Asian

Pret: 180.00 RON
Disponibil in 14 zile!

Lee Kuan Yew, Kuan Yew Lee

From Third World to First: Singapore and the Asian Economic Boom

Editura: HarperCollins Publishers

Anul aparitiei: 2000

Few gave tiny Singapore much chance of survival when it was granted independence in 1965. How is it, then, that today the former British colonial trading post is a thriving Asian metropolis with not only the world's number one airline, best airport, and busiest port of trade, but also the world's fourth-highest per capita real income? The story of that transformation is told here by Singapore's charismatic, controversial founding father, Lee Kuan Yew. Rising from a legacy of divisive colonialism, the devastation of the Second World War, and general poverty and disorder following the withdrawal of foreign forces, Singapore now is hailed as a city of the future. This miraculous history is dramatically recounted by the man who not only lived through it all but who fearlessly forged ahead and brought about most of these changes. Delving deep into his own meticulous notes, as well as previously unpublished government papers and official records, Lee details the extraordinary efforts it took for an island city-state in Southeast Asia to survive at that time. Lee explains how he and his cabinet colleagues finished off the communist threat to the fledgling state's security and began the ...

  

Zap the Gaps!: Target Higher Performance and

Pret: 126.00 RON
Disponibil in 14 zile!

Ken Blanchard, Jim Robinson, Dana Robinson

Zap the Gaps!: Target Higher Performance and Achieve It!

Editura: William Morrow & Company

Anul aparitiei: 2002

Target Higher Performance and Achieve It In the bestselling tradition of The One Minute ManagerR, Zap the Gaps combines a fast-moving business parable with step-by-step instructions for implementing the GAPS approach to problem solving.

  

What Really Works: The 4+2 Formula for Sustained

Pret: 123.00 RON
Disponibil in 14 zile!

William Joyce, Bruce Roberson, Nitin Nohria

What Really Works: The 4+2 Formula for Sustained Business Success

Editura: Harper Paperbacks

Anul aparitiei: 2004

Based on a groundbreaking study, analysing data on 200 management practices gathered over a 10 year period. Reveals the effectiveness of the 4+2 practices (4 primary and 2 of 4 possible secondary) practices that really matter -- the ones that, if followed rigorously, ensure sustained business success. With a new introduction by the authors. With hundreds of well-known management practices and prescriptions promoted by consultants and available to business, which are really effective and contribute to the growth and continued success of a company? Which do little or nothing? Based on the "Evergreen Project," a massive, 5 year study involving the business school faculties of ten universities, the authors set out to find the management practices that truly promote long-term growth and success. Their findings will revolutionize the art and practice of business management.The book shows that there are essentially six management practices that all successful companies must master simultaneously. They range from focusing on a strategy of growth to maintaining the depth and quality of human talent in the organization.

  

The One Minute Sales Person: The Quickest Way to

Pret: 126.00 RON
Disponibil in 14 zile!

Spencer Johnson

The One Minute Sales Person: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas--At Work and in Life

Editura: William Morrow & Company

Anul aparitiei: 2002

Everyone is a salesperson Over four million people have reaped the lifetime benefits of The One Minute Manager , Spencer Johnson's phenomenal bestseller. Now Dr. Johnson reveals the unique secrets of salesmanship that can make you a success in all aspects of your life and work. Sell yourself... and you can sell anything. Behind every sale is a person. With Spencer Johnson's extraordinary One Minute methods, you can profit immeasurably by helping others to get what they want. This clear, easy and invaluable guide is the tool you need for personal well-being and financial success. It makes you feel good about selling and about yourself... and it really works

  

Built to Last: Successful Habits of Visionary

Pret: 107.00 RON
Disponibil in 14 zile!

Jim Collins, Jerry I. Porras, James C. Collins

Built to Last: Successful Habits of Visionary Companies

Editura: Harper Paperbacks

Anul aparitiei: 2002

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?" Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.

  

Crossing the Chasm: Marketing and Selling

Stoc anticariat
ce trebuie reconfirmat

Geoffrey A. Moore

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Editura: Harper Paperbacks

Anul aparitiei: 2002

Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers.

  

24 Days: How Two Wall Street Journal Reporters

Pret: 100.00 RON
Disponibil in 14 zile!

Rebecca Smith, John R. Emshwiller

24 Days: How Two Wall Street Journal Reporters Uncovered the Lies That Destroyed Faith in Corporate America

Editura: Harper Paperbacks

Anul aparitiei: 2004

This is the story of Rebecca Smith and John R. Emshwiller, the two reporters who led the Wall Street Journal's reporting on Enron and uncovered the unorthodox partnerships at the heart of the scandal through skill, luck, and relentless determination. It all started in August 2001when Emshwiller was assigned to write a supposedly simple article on the unexpected resignation of Enron CEO Jeff Skilling. During his research, Emshwiller uncovered a buried reference to an off-balance-sheet partnership called LJM. Little did he know, this was the start of a fast and furious ride through the remarkable downfall of a once highly-prized company. Written in an intense, fast paced narrative style, 24 Days tells the gripping story of the colossal collapse of what would become the world's most notorious corporation. The reader follows along as Smith and Emshwiller continue to uncover new partnerships and self-dealing among the highest levels of Enron's management. As they publish articles detailing their findings in the Journal, Wall Street and individual investors have a crisis of confidence and start selling Enron stock at unprecedented levels of volume. In the end - 24 short days later - ...

  

The Girl's Guide to Starting Your Own Business:

Stoc anticariat
ce trebuie reconfirmat

Caitlin Friedman, Kimberly Yorio

The Girl's Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur

Editura: HarperResource

Anul aparitiei: 2005

Addressing the unique challenges of being self-employed businesswomen, this guide offers advice on everything from writing a business plan and securing funding to hiring--and firing--employees.

  

The Innovator's Dilemma: The Revolutionary Book

Stoc anticariat
ce trebuie reconfirmat

Clayton M. Christensen

The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business

Editura: Harper Paperbacks

Anul aparitiei: 2003

Harvard professor Christensen demonstrates in this revolutionary business book why outstanding companies that do everything right still lose their market leadership when confronted with disruptive changes in technology and market structure. He tells how to avoid a similar fate as businesses race online into the 21st century.

  

The Wisdom of Teams: Creating the High-Performance

Stoc anticariat
ce trebuie reconfirmat

Jon R. Katzenbach, Douglas K. Smith

The Wisdom of Teams: Creating the High-Performance Organization

Editura: HarperBusiness

Anul aparitiei: 2003

Now with a new introduction, this classic guide remains the best and most highly regarded book on elective use of teams in the workplace. Now updated to include the latest developments and findings in this key area in business management, "The Wisdom of Teams" continues to lead the way to successful team building.

  

Who Says Elephants Can't Dance?: Inside IBM's

Stoc anticariat
ce trebuie reconfirmat

Louis V., Jr. Gerstner

Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround

Editura: HarperBusiness

Anul aparitiei: 2002

In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, -The last thing IBM needs right now is a vision.-Who Says Elephants Can't Dance? tells the story of IBM's competitive and cultural ...

  

Who Says Elephants Can't Dance?: Leading a Great

Pret: 98.00 RON
Disponibil in 14 zile!

Louis V., Jr. Gerstner

Who Says Elephants Can't Dance?: Leading a Great Enterprise Through Dramatic Change

Editura: HarperBusiness

Anul aparitiei: 2004

Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.

  

The Customer Comes Second: Put Your People First

Pret: 164.00 RON
Disponibil in 14 zile!

Diane McFerrin Peters, Hal F. Rosenbluth

The Customer Comes Second: Put Your People First and Watch 'em Kick Butt

Editura: HarperBusiness

Anul aparitiei: 2002

Tom Peters says "Hal Rosenbluth's story is one of the great unsung business success sagas -- and in this fully revised and updated 10th anniversary edition of The Customer Comes Second, Rosenbluth and his co-author Diane McFerrin Peters offer proof that his leadership style is one for the new millennium.The secret of his success, and that of his company, Rosenbluth International is simple: Hal Rosenbluth concentrates on his employees first, and his customers second. This is a formula that has worked for more than two decades, and has transformed his company from a small family business into a global industry leader, grossing over $6 billion.In this classic on counterintuitive management practice, the entrepreneurial genius and visionary leader of Rosenbluth International shows you how to use exceptional service to win in any industry This insightful and compelling book reveals new ideas for hiring, motivating and managing employees, and shows how best to integrate technological innovation and creative solutions into the everyday work experience to ensure that your employees -- your company's greatest asset -- win you the best customers and propel your business to the greatest ...

  

Model: The Ugly Business of Beautiful Women

Stoc anticariat
ce trebuie reconfirmat

Michael Gross

Model: The Ugly Business of Beautiful Women

Editura: Harper Perennial

Anul aparitiei: 2003

With reference to the most popular models in the industry today, a fashion insider goes beyond modeling's carefully constructed facade to expose the scandal, rape, sex, and drugs that permeate the seemingly glamorous business. Photos.

  

In Search of Excellence: Lessons from America's

Pret: 102.00 RON
Disponibil in 14 zile!

Robert H., Jr. Waterman, Tom Peters

In Search of Excellence: Lessons from America's Best-Run Companies

Editura: HarperBusiness

Anul aparitiei: 2004

The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader.

  

Manager Al Minuto, El

Stoc anticariat
ce trebuie reconfirmat

Ken Blanchard, Constance Johnson, Spencer Johnson

Manager Al Minuto, El

Editura: Rayo

Anul aparitiei: 2003

Durante mas de diez anos, miles de managers de alto nivel y companias de la lista de Fortune 500 en todo el pais, han seguido la metodologia de este libro logrando asi aumentar la productividad, la satisfaccion laboral y la prosperidad personal. Estos resultados concretos se lograron mediante el aprendizaje de metodos directivos que se traducen en ganancias para la organizacion y sus empleados, razon por la cual se considera que son la respuesta a la Teoria Z del Japon.El Manager al Minuto es una historia concisa y facil de leer que demuestra tres metodos directivos muy practicos. El desenlace de la historia revela estudios llevados a cabo en el campo de la medicina y de las ciencias del comportamiento humano. Explican claramente por que estos metodos, aparentemente sencillos, funcionan de forma tan eficaz para tantas personas. Al terminar de leer libro usted sabra como aplicarlos a su propia situacion.Es por eso que El Manager al Minuto se ha convertido en uno de los libros sobre metodos directivos de mas venta en Estados Unidos y ha causado sensacion a nivel nacional. La revista People, the Today show, The Merv Griffin Show, y otros programas de television han presentado ...

  

Reengineering the Corporation: A Manifesto for

Pret: 98.00 RON
Disponibil in 14 zile!

Michael Hammer, James Champy

Reengineering the Corporation: A Manifesto for Business Revolution

Editura: Harper Paperbacks

Anul aparitiei: 2004

The most successful business book of the last decade, Reengineering the Corporation is the pioneering work on the most important topic in business today: achieving dramatic performance improvements. This book leads readers through the radical redesign of a company's processes, organization, and culture to achieve a quantum leap in performance. Michael Hammer and James Champy have updated and revised their milestone work for the New Economy they helped to create--promising to help corporations save hundreds of millions of dollars more, raise their customer satisfaction still higher, and grow ever more nimble in the years to come.

  

The Silent Takeover: Global Capitalism and the

Pret: 100.00 RON
Disponibil in 14 zile!

Noreena Hertz

The Silent Takeover: Global Capitalism and the Death of Democracy

Editura: HarperBusiness

Anul aparitiei: 2003

Of the world's 100 largest economies, 51 are now corporations, only 49 are nation-states. The sales of General Motors and Ford are greater than the gross domestic product of the whole of sub-Saharan Africa, and Wal-Mart now has a turnover higher than the revenues of most of the states of Eastern Europe. Yet few of us understand fully the growing dominance of big business. Widely acclaimed economist Noreena Hertz brilliantly reveals how corporations across the world manipulate and pressure governments by means both legal and illegal; how protest is becoming a more effective political weapon than the ballot-box; and how corporations are taking over from the state responsibility for everything from providing technology for schools to healthcare for the community. The Silent Takeover asks us to recognize the growing contradictions of a world divided between haves and have-nots, of gated communities next to ghettos, of extreme poverty and unbelievable wealth. In the face of these unacceptable extremes, Noreena Hertz outlines a new agenda to revitalize politics and renew democracy.

  

Built to Last: Successful Habits of Visionary

Pret: 168.00 RON
Disponibil in 14 zile!

Jim Collins, Jerry I. Porras, James C. Collins

Built to Last: Successful Habits of Visionary Companies

Editura: HarperBusiness

Anul aparitiei: 2004

-This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.- So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: -What makes the truly exceptional companies different from other companies?-What separates ...

  
 
« Pagina anterioara   |   Pagina 2   |   Pagina urmatoare »
Viziteaza magazinul Karte.ro pe ShopMania Acceptance Mark