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Influence: Science and Practice

Pret: 315.00 RON
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Robert B. Cialdini

Influence: Science and Practice

Editura: Allyn & Bacon

Anul aparitiei: 2008

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

  

Yes!: 50 Scientifically Proven Ways to Be

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Steve J. Martin, Noah J. Goldstein, Robert B. Cialdini

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Editura: Free Press

Anul aparitiei: 2008

Co-written by Professor Robert Cialdini, the world's most quoted expert on influence, "Yes!" presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that readers can apply immediately to become a more effective persuader.

  

Influence: The Psychology of Persuasion

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Robert B. Cialdini

Influence: The Psychology of Persuasion

Editura: Collins

Anul aparitiei: 2007

Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

  

Yes!: 50 Scientifically Proven Ways to Be

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Steve J. Martin, Robert B. Cialdini, Noah J. Goldstein

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Editura: Simon & Schuster Audio

Anul aparitiei: 2009

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. The findings presented in Yes will steer you away from common pitfalls while empowering you with little-known but proven wisdom. Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

  

Influence: Science and Practice: The Comic

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Robert Cialdini (Author)

Influence: Science and Practice: The Comic

Editura: BLACKWELL PUBL

Anul aparitiei: 2012

Over two million readers have armed themselves with the knowledge in this book. Dark forces seek to turn society into unthinking automatons by the use of weapons of mass influence. In this graphic adaptation of his best-seller, Robert B. Cialdini becomes society's best hope in combatting compliance professionals throughout the world. He leads a team of special forces through a battleground filled with psychological sneak-attacks designed to elicit pre-programmed responses from unknowing victims. Influence: Science and Practice outlines the basics needed to recognize psychological techniques designed to bring about compliance, and offers advice on how to defend against them.

  

Pre-Suasion: Channeling Attention for Change

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Robert B., PhD Cialdini (Author)

Pre-Suasion: Channeling Attention for Change

Editura: HARPER COLLINS

Anul aparitiei: 2016

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change "minds" a pre-suader must also change "states of mind." His first solo work in over thirty years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini--all that's required is for a communicator to redirect the ...

  

The Small Big: Small Changes That Spark Big

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Robert B., PhD Cialdini (Author)

The Small Big: Small Changes That Spark Big Influence

Editura: GENERAL BOOKS

Anul aparitiei: 2014

At some point today you will have to influence or persuade someone-your boss, a co-worker, a customer, your spouse, your kids, or even your friends. What is the smallest change you can make to your request or situation that will lead to the biggest difference in the outcome? In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information-overloaded and stimulation-saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens. The Small Big presents lots of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in approach that link to deeply felt human motivations.

  

Pre-Suasion: A Revolutionary Way to Influence and

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Robert Cialdini (Author)

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Editura: PRINCETON UNIV PR

Anul aparitiei: 2016

"Best Business Books of 2016" --Financial Times Inc.com's Geoffrey James Names Pre-Suasion Best Sales and Marketing Book of 2016 NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change "minds" a pre-suader must also change "states of mind." His first solo work in over thirty years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement ...

  

Pre-Suasion: A Revolutionary Way to Influence and

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Robert B., PhD Cialdini (Author)

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Editura: KESSINGER PUB LLC

Anul aparitiei: 2016

The author of the legendary bestseller "Influence," social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his "Influence" an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This privileged moment for change prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal "pre"-suasion. In other words, to change minds a pre-suader must also change states of mind. His first solo work in over thirty years, Cialdini s "Pre-Suasion" draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener s attitudes, beliefs, or experiences isn t necessary, says Cialdini all that s required is for a communicator to redirect the audience ...

  

Influence: The Psychology of Persuasion

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Robert B. Cialdini Phd (Author)

Influence: The Psychology of Persuasion

Editura: HARPER COLLINS

Anul aparitiei: 2016

Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

  

Influence: The Psychology of Persuasion

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Robert B. Cialdini Phd (Author)

Influence: The Psychology of Persuasion

Editura: HARPER COLLINS

Anul aparitiei: 2016

Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

  

Influence: The Psychology of Persuasion

Stoc anticariat
ce trebuie reconfirmat

Robert B. Cialdini Phd (Author)

Influence: The Psychology of Persuasion

Editura: HARPER COLLINS

Anul aparitiei: 2016

Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

  

Pre-Suasian / Per-Suation

Pret: 133.00 RON
Disponibil in 14 zile!

Robert Cialdini (Author)

Pre-Suasian / Per-Suation

Editura: COLLECTOR CALENDARS

Anul aparitiei: 2017

Cuales son las tecnicas empleadas por los mejores para persuadir? Que elementos de la comunicacion hacen que se conquiste a una audiencia? Cuales son los momentos fundamentales en cualquier argumentacion? Robert Cialdini nos revela las estrategias de persuasion mas efectivas, partiendo de la base de que las personas mas persuasivas no lo son solo por lo que dicen, sino sobre todo por lo que hacen en los momentos previos al mensaje, el momento justo para el cambio. Dichas personas preparan a su audiencia para que sea receptiva, atraen su atencion hacia determinadas cosas y obvian otras. Con Pre-suasion aprenderas a atraer la atencion, aprovechar el instante oportuno para ganar influencia y conservarla.ENGLISH DESCRIPTIONWhat are the techniques that experts use when trying to persuade? What are the key communication elements to help capture an audience? What are the strategic moments in any argument? Robert Cialdini offers here the most effective persuasion strategies, beginning with the premise that the most persuasive people are not only persuasive for what they say, but most importantly for what they do in the moments prior to delivering the message. Those people prepare their ...

  

Pre-Suasion: A Revolutionary Way to Influence and

Pret: 133.00 RON
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Robert Cialdini (Author)

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Editura: SIMON & SCHUSTER

Anul aparitiei: 2018

  

Influence: Pearson New International

Pret: 303.00 RON
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Cialdini Robert B. PhD

Influence: Pearson New International Edition Science and Practice

Editura: Pearson Education Limited

Anul aparitiei: 2013

Page dim. 275 x 216 x 8 Weight: 666 grams

  

Yes!
50 Secrets From the Science of Persuasion

Pret: 69.00 RON
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Goldstein Noah, Cialdini Professor Robert B., Martin Steve

Yes! 50 Secrets From the Science of Persuasion

Editura: Profile Books Ltd

Anul aparitiei: 2013

Page dim. 111 x 177 x 20 Weight: 168 grams

  

The small BIG
Small Changes that Spark Big

Pret: 80.00 RON
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Martin Steve, Goldstein Noah, Cialdini Professor Robert B.

The small BIG Small Changes that Spark Big Influence

Editura: Profile Books Ltd

Anul aparitiei: 2015

Why a small change can make a big difference. Page dim. 130 x 197 x 23 Weight: 328 grams

  

Pre-Suasion
A Revolutionary Way to Influence and

Pret: 80.00 RON
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Cialdini Robert

Pre-Suasion A Revolutionary Way to Influence and Persuade

Editura: Cornerstone

Anul aparitiei: 2017

Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. Page dim. 197 x 130 x 27 Weight: 300 grams

  

Yes!
60 secrets from the science of persuasion

Pret: 80.00 RON
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Goldstein Noah, Martin Steve, Cialdini Professor Robert B.

Yes! 60 secrets from the science of persuasion

Editura: Profile Books Ltd

Anul aparitiei: 2017

Featuring ten new chapters - one for each year - that reveal even more secrets of persuasion. Page dim. 129 x 197 x 24 Weight: 214 grams

  

The Little Book of Yes
How to win friends, boost

Pret: 64.00 RON
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Goldstein Noah, Martin Steve, Cialdini Professor Robert B.

The Little Book of Yes How to win friends, boost your confidence and persuade others

Editura: Profile Books Ltd

Anul aparitiei: 2018

The pocket-sized companion to the international bestseller Yes! that brings persuasive science into all areas of your life. Page dim. 162 x 110 x 12 Weight: 172 grams

  
 
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