Autori: Jack Garson | Editura: St. Martin's Press | Anul aparitiei: 2010 | ISBN: 9780312383114 | Numar de pagini: 255 | Categorie: Small
Bruce R. Barringer, Duane Ireland
Entrepreneurship: Successfully Launching New Ventures
"Entrepreneurship: Launching New Ventures," 3e, introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way. Introduction to Entrepreneurship; Recognizing Opportunities and Generating Ideas; Feasibility Analysis; Writing a Business Plan; Industry and Competitor Analysis; Developing an Effective Business Model; Preparing the Proper Ethical and Legal Foundation; Assessing a New Venture's Financial Strength and Viability; Building a New Venture Team; Getting Financing or Funding; Unique Marketing Issues; The Importance of Intellectual Property; Preparing for and Evaluating the Challenges of Growth; Strategies for Firm Growth; Franchising For readers interested in starting an entrepreneurial venture in today's market.
Tom Gegax
The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants
Your shoes are charred from stomping out brush fires. You have nightmares about UFOs--Unreachable Financial Objectives. All-star interviewees turn into duds. Meetings cause more problems than they solve. The office is a ghost town at 5:01 p.m. Does this sound familiar? Tom Gegax knows what that is like. Years after running his Tires Plus franchise by the seat of his pants, blissfully unaware of how little he knew about getting the most out of people and managing a world-class organization, Tom was faced with a cancer diagnosis and a business at the brink of disaster. Resolved to change things around, he improved his mental clarity, health, and relationships and noticed that the more he profited on a personal level, the more his company profited. Tires Plus grew into a $200 million business with 150 upscale locations. He had learned the first lesson in Enlightened Leadership 101: Focus on the well-being of your employees and customers--as well as your own--and success will follow naturally.In The Big Book of Small Business, Tom shares his hard-earned lessons on how to become an enlightened, effective leader, and on how to do the small things right so the big decisions work. This ...
Key Stephen, Stephen Key
One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work
From the teacher and mentor of Tim Ferris ("The 4-Hour Workweek") comes a revolutionary money-making method for budding entrepreneurs: license a simple idea and let others do the work.