Descriere: Looks at both specific sectors of the Hospitality industry, such as restaurants, cruises, hotels and contract foodservice. This book highlights the key issues that are encountered within every sector of the industry - operations, IT, marketing and HR among others - thereby providing the reader with an overview of the field.
Page dim. 246 x 190 x 14
Weight: 476 grams
| Editura: Taylor & Francis Ltd | Anul aparitiei: 2003 | ISBN: 9780750652957 | Numar de pagini: 252 | Categorie: Business
Assaf Razin (Author)
Epica Book Twenty-Three: Europe's Best Advertising
All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.
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How to create value with all the customers in a portfolio, from the stronger relationships that i