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Le Contrle Dans La Relation Client-Fournisseur Internationale

Descriere: Depuis le debut des annees 1990, nombre d''entreprises choisissent d''externaliser a l''etranger certaines activites et de recentrer sur leur coeur de metier. Les Petites et Moyennes Entreprises (PME) sont de plus en plus actives sur le plan international au travers d''exportations, mais aussi de partenariats internationaux. Comment de telles entreprises parviennent-elles a s''adapter a l''elargissement de leur perimetre geographique et a gerer la distance physique, culturelle, institutionnelle et psychologique qui les separent de leurs partenaires potentiels? Notre ouvrage s''interesse au controle dans la relation client fournisseur entre PME francaises et entreprises chinoises lors du developpement d''une politique d''achats en Chine ou de partenariats de co-developpement de produits. Il identifie les moyens deployes par ce type d''entreprises pour selectionner, gerer et controler les modalites de la collaboration avec une firme chinoise et ainsi depasser leurs contraintes de taille. L''etude terrain realisee en Republique Populaire de Chine et en France se concentre sur deux industries distinctes: la vannerie et le jouet.

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Autori: Anne-Laure Ser Duncan (Author) | Editura: ED UNIVERSITAIRES EUROPEENNES | Anul aparitiei: 2010 | ISBN: 9786131507502 | Numar de pagini: 300 | Categorie: Business  


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