Karte.ro
Categorii
Acces clienti
  
Pret: 181,00 RON
Disponibil in 14 zile!

Leading with AI and Analytics: Building Better Data Science IQ to Drive Maximum Value

Descriere: Lead your organization to become evidence-driven Data. It's the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries. The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what's often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories. Inside, you'll find the essential tools to help you:
Develop a strong data science intuition quotientLead and scale AI and analytics throughout your organizationMove from "best-guess" decision making to evidence-based decisionsCraft strategies and tactics to create real impactWritten for anyone in a leadership or management role--from C-level/unit team managers to rising talent--this powerful, hands-on guide meets today's growing need for real-world tools to lead and succeed with data.


Bookmark and Share

Autori: Anderson Eric, Zettelmeyer Florian | Editura: McGraw-Hill Education | Anul aparitiei: 2020 | ISBN: 9781260459142 | Numar de pagini: 352 | Categorie: Business  

  

Adauga comentariu


Trebuie sa fii logat pentru a adauga un comentariu. Access cont sau Creare cont nou

  

Karte.ro va recomanda:

Every Manager's Desk Reference

Stoc anticariat
ce trebuie reconfirmat

Alpha Books

Every Manager's Desk Reference

Providing self-contained how-to sections, this reference guide includes contributions from leading experts in the fields of managing organizations, marketing, stress and time management, and customer service.

  

Fia Foundations of Accountant in

Pret: 122,00 RON

Bpp, Learning Media

Fia Foundations of Accountant in Business Fab (Acca F1): Revision Kit ( Acca Revision Kit, Paper F1 )

Foundations in Accountancy (FIA) awards are entry-level, core-skill focused qualifications from ACCA. They provide flexible options for students and employers, and as the sole Platinum Approved provider of ACCA content, BPP Learning Media's study materials are tailored to the exams students will take

  

Building Strong Brands

Stoc anticariat
ce trebuie reconfirmat

David A. Aaker

Building Strong Brands

In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing ...

  
Viziteaza magazinul Karte.ro pe ShopMania Acceptance Mark