Descriere: Annabel Karmel MBE is proof-positive that you don't need a business degree to build a successful business and brand.
Page dim. 224 x 143 x 29
Weight: 470 grams
Peter B. Kyne
The Go-Getter is Kyne's most famous work, first published by William Randolph Hearst in 1921. The story centers around disabled World War I veteran Bill Peck, a worker who must overcome many obstacles in order to build a successful life for himself. At every turn he is thwarted by life's circumstances and must rely on his own tenacity and wits to see him through. American novelist PETER B. KYNE (1880-1957) was born in San Francisco, California. From early on it was clear that he had a gift for writing, and his time in the army during the Spanish-American War and World War I gave him plenty to write about. Kyne's novels include The Three Godfathers (1913) and Cappy Ricks (1916).
John P. Kotter
John P. Kotter shows with compelling evidence what leadership really means today, why it is rarely associated with larger-than-life charismatics, precisely how it is different from management, and yet why both good leadership and management are essential for business success, especially for complex organizations operating in changing environments. The critics who despair of the coming of imaginative, charismatic leaders to replace the so-called manipulative caretakers of American corporations don't tell us much about what leadership actually is, or, for that matter, what management is either. Leadership, Kotter clearly demonstrates, is for the most part not a god-like figure transforming subordinates into superhumans, but is in fact a process that creates change -- a process which often involves hundreds or even thousands of "little acts of leadership" orchestrated by people who have the profound insight to realize this. Building on his landmark study of 15 successful general managers, Kotter presents detailed accounts of how senior and middle managers in major corporations, in close concert with colleagues and subordinates, were able to create a leadership process that put into ...
Margaret A. Neale, Max H. Bazerman
In Negotiating Rationally, Max Bazerman and Margaret Neale explain how to avoid the pitfalls of irrationality and gain the upper hand in negotiations. For example, managers tend to be overconfident, to recklessly escalate previous commitments, and fail to consider the tactics of the other party. Drawing on their research, the authors show how we are prisoners of our own assumptions. They identify strategies to avoid these pitfalls in negotiating by concentrating on opponents' behavior and developing the ability to recognize individual limitations and biases. They explain how to think rationally about the choice of reaching an agreement versus reaching an impasse. A must read for business professionals.