Descriere: The Bloomberg Guide to Business Journalism provides students and professionals with the es
Autori: Paul Addison (Author) | Editura: COLUMBIA BUSINESS SCHOOL PUB | Anul aparitiei: 2024 | ISBN: 9780231198356 | Categorie: Business
Alain Bertaud (Author)
Order Without Design: How Markets Shape Cities
An argument that operational urban planning can be improved by the application of the tools of ur
Fred Selnes (Author)
Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers
How to create value with all the customers in a portfolio, from the stronger relationships that i
Epica Book Twenty-Three: Europe's Best Advertising
All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.