Descriere: Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.Make sense of this complicated environment with the help of screenshots, graphs, and visual explanationsUnderstand the history and culture of each social media type, including features, functionality, and protocolsGet clear-cut explanations of the methods you need to trigger viral marketing successesChoose the technologies and marketing tactics most relevant to your campaign goalsLearn how to set specific goals for your campaigns and evaluate them according to key performance indicatorsPraise for The Social Media Marketing Book "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Autori: Dan Zarrella | Editura: O'Reilly Media | Anul aparitiei: 2009 | ISBN: 9780596806606 | Numar de pagini: 250 | Categorie: Computers
Perry Douglas, Douglas Perry
@lt;b@gt;THE HANDS-DOWN FAVORITE USER'S GUIDE TO VHDLCOMPLETELY UPDATED TO REFLECT THE VERY LATEST DESIGN METHODS@lt;/b@gt;@lt;p@gt;@lt;b@gt;CD-ROM WITH WORKING CODE EXAMPLES, VERIFICATION TOOLS AND MORE@lt;/b@gt;@lt;p@gt;No matter what your current level of expertise, nothing will have you writing and verifying concise, efficient VHDL descriptions of hardware designs as fast - or as painlessly - as this classic tutorial from master teacher Doug Perry. Beginners will find it an invaluable learning tool and experienced pros will keep it on their desk as a trusted reference. @lt;p@gt;Perry teaches VHDL through a series of hundreds of practical, detailed examples, gradually increasing in complexity until you're capable of designing a fully functional CPU. The new Fourth Edition has been completely updated with all of the VDHL codes used in the examples changed to reflect today's faster and more efficient design methods. You'll also find: @lt;br@gt;* A CD-ROM containing working code of all of the VDHL examples, with their matching designs along with VITAL verification tools and a working copy of ModelSIM@lt;br@gt;* All the tools you need for simulation and synthesis@lt;br@gt;* A ...
Willard Wendy, Wendy Willard
Oracle Database 11g PL/SQL Programming
Design Feature-Rich PL/SQL ApplicationsDeliver dynamic, client/server PL/SQL applications with expert guidance from an Oracle programming professional. With full coverage of the latest features and tools, Oracle Database 11g PL/SQL Programming lays out each topic alongside detailed explanations, cut-and-paste syntax examples, and real-world case studies. Access and modify database information, construct powerful PL/SQL statements, execute effective queries, and deploy bulletproof security. You'll also learn how to implement C, C++, and Java procedures, Web-enable your database, cut development time, and optimize performance.Create, debug, and manage Oracle-driven PL/SQL programsUse PL/SQL structures, delimiters, operators, variables, and statementsIdentify and eliminate errors using PLSQL_WARNINGS and exception handlersWork with functions, procedures, packages, collections, and triggersDefine and deploy varray, nested table, and associative array data typesHandle external routines, object types, large objects, and secure filesCommunicate between parallel sessions using DBMS_ALERT and DBMS_PIPECall external procedures through Oracle Net Services and PL/SQL wrappersIntegrate internal ...