The Wall Street Journal. Complete Small Business Guidebook

Mary S. Furlong

Turning Silver Into Gold: How to Profit in the New Boomer Marketplace

Mary is an evangelist who has been selling the dream of the boomer/senior market for over twenty-five years. She understands the customer segment better than anyone, and this book reflects her insight." -Guy Kawasaki, Managing Director, Garage Technology Ventures and author of "The Art of the Start" "Dr. Mary Furlong is a true visionary. Her insights and market intelligence are consistently spot on and her notions about what to do and how to do it demand serious attention from start up entrepreneurs to Fortune 500 executives. In "Turning Silver into Gold "she has done a masterful job of revealing a broad range of timely and actionable paths to success. I heartily recommend this book to anyone interested in gaining a better understanding, and meeting the myriad needs, of a maturing population." -Ken Dychtwald, Ph.D., President of Age Wave, Author of "The Age Wave," "Age Power," and "The Power Years" "Mary Furlong's book has a social heart as well as a business sense. She is trying to assist people who are in business, but not simply for the sake of exploiting a market. Adding value to life is as important to her as it is to us at AARP." -From the Foreword by Bill Novelli, Chief ...

Kate Russell (Author)

Working the Cloud: The Ultimate Guide to Making the Internet Work for You and Your Business

Learn how to master the online technology for your small business needs. If you want every part of your business to be more productive and therefore more profitable look no further. Working the Cloud gives you the knowledge to harness the power of free online tools and resources and watch the internet turn into a crucial asset for your business.Whether you've already got your business up and running or you're just starting up, learn how to save time and cut costs with online tools. Working the Cloud helps you embrace new devices, apps and technologies and evolve your small business in the changing digital market. TV's Kate Russell who appears weekly on the BBC's flagship technology show, Click, looks at every part of your business from social media and marketing to office management and cost cutting, explaining how to improve any business.Find out: Where to find free online tools and resources and how to use themHow to build a successful online community and positively engage with customersHow successful entrepreneurs used the internet to build their businesses and brandAccompanied by a free smartphone and tablet app which contains exclusive interviews with entrepreneurs and ...

R. Donahue Peebles

The Peebles Principles: Tales and Tactics from an Entrepreneur's Life of Winning Deals, Succeeding in Business, and Creating a Fortune from Sc