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Blog Marketing: The Revolutionary New Way to

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Jeremy Wright (Author)

Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results

Editura: MCGRAW HILL BOOK CO

Anul aparitiei: 2005

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions." -- John Battelle, Business 2.0

  

Timeshare Resort Operations: A Guide to Management

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Randall Upchurch (Author)

Timeshare Resort Operations: A Guide to Management Practice

Editura: CRC PR INC

Anul aparitiei: 2006

This book provides a complete overview of timeshare development and operation models. The authors take a comprehensive look at the present and future of this growing segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics. Timeshare, or vacation ownership, is a relatively recent leisure phenomenon. It emerged in the late 1950s as a way to secure extra capital resources to fund property expansion. Shareholders had the right to use these properties on a regular basis. Although arrangements have grown in complexity and variation, the model allows for customers to buy rights to use a property for a fixed time period each year. Timeshare arrangements have experienced rapid international growth particularly in the last fifteen to twenty years and are now an important vacation arrangement. Most of the world's major hotel and resort developers now operate timeshare properties. Firms like Marriott, Hilton, Hyatt, Disney and Ramada have brought a new formality and legitimacy to timeshare development and operation.

  

Sustainable Tourism: Theory and Practice

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David Weaver (Author)

Sustainable Tourism: Theory and Practice

Editura: CRC PR INC

Anul aparitiei: 2005

Sustainable Tourism comprehensively examines the theoretical and applied dimensions of contemporary sustainable tourism from a global perspective. Using international case studies and examples, it provides cutting edge coverage of the latest developments in the area, both theoretically and practically. It takes the reader through all aspects of sustainable tourism from the emergence of the paradigm to sustainability issues in all types of tourism and all components of the industry. Divided into 11 chapters it covers* ?Alternative tourism? (AT), or small-scale tourism and its associated pros and cons* Sustainable tourism within the conventional ?mass? tourism sector: the ?green consumer?, transportation, accommodation, attractions and tour operator considering issues and developments in quality control* Destination sustainability: issues of community empowerment and ideal sustainability models* Conclusions for the future of sustainable tourismThe wide variety of international case studies used include: backpacking in Australia and Spain, Volunteer tourism in the US, Six Continents and Marriott hotels, Disney World, the Grand Prix, the Grand Canyon, mountain gorilla parks in Uganda ...

  

Tradigital Maya: A CG Animator's Guide to Applying

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Lee Montgomery (Author)

Tradigital Maya: A CG Animator's Guide to Applying the Classical Principles of Animation

Editura: FOCAL PR

Anul aparitiei: 2011

Explore Disney's 12 principles of animation, while learning how to animate in Maya. You can develop your own leading digital techniques rooted to traditional workflows. From squash and stretch to timing and appeal, you will enhance your creative toolset with strong classics training and cutting edge techniques. Trusted Maya Authority, Lee Montgomery offers the only artistic guide to applying the principles of traditional animation with Maya's tools, which are used in production by the best animators and VFX artists today. Add another webpage to your favourites and expand your digital workflow to include the practical resources of the Tradigital Maya with the robust companion web site that include demonstrations, project files, links to further resources, available at www.tradigitalmaya.com.

  

Toward a Planned Society: From Roosevelt to Nixon

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Otis L., Jr. Graham (Author)

Toward a Planned Society: From Roosevelt to Nixon

Editura: OXFORD UNIV PR

Anul aparitiei: 1976

Disneyland completed a major expansion in 2001. In addition to creating a sister theme park, California Adventure, it opened several new hotels and Epcot-like displays, all adjacent to one another. This guide to Disneyland offers: restaurant profiles for the full-service restaurants and mini-profiles for the counter service restaurants; rating and ranking for every attraction (rated and ranked for each age group) based on interviews and surveys of more than 6100 families; advice on when to go - the best times of year and the best days of the week; comprehensive coverage of Universal Studios Hollywood; all the Disneyland area hotels rated and ranked for value and quality of rooms; field-tested touring itineraries for adults and families with children; complete coverage of Disney's California Adventure theme park; tips and warnings for first-time visitors and those with special needs; proven strategies for planning the perfect Disneyland vacation with small children; tips on how to find and meet the Disney characters; tested touring plans for the new park to save hours of waiting in line; and complete information on Disney's FASTPASS system.

  

Hollywood Cartoons: American Animation in Its

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Michael Barrier (Author)

Hollywood Cartoons: American Animation in Its Golden Age

Editura: OXFORD UNIV PR

Anul aparitiei: 1999

In Hollywood Cartoons, Michael Barrier takes us on a glorious guided tour of American animation in the 1930s, '40s, and '50s, to meet the legendary artists and entrepreneurs who created Bugs Bunny, Betty Boop, Mickey Mouse, Wile E. Coyote, Donald Duck, Tom and Jerry, and many other cartoon favorites. Beginning with black-and-white silent cartoons such as Winsor McCay's "Gertie the Dinosaur," Barrier offers an insightful account of animation's first flowering, taking us inside early New York studios and such Hollywood giants as Disney, Warner Bros., and MGM. Barrier excels at illuminating the creative side of animation--revealing how stories are put together, how animators develop a character, how technical innovations enhance the "realism" of cartoons. Here too are colorful portraits of the giants of the field, from Walt and Roy Disney and their animators (including Ub Iwerks, Bill Tytla, and Ward Kimball), to Dave and Max Fleischer, Tex Avery, Bob Clampett, Chuck Jones, and Bill Hanna and Joe Barbera. And along the way, Barrier gives us an inside look at the making of such groundbreaking cartoons as "Out of the Inkwell" (with KoKo the Clown), "Steamboat Willie" (the first ...

  

The Annotated Anne of Green Gables

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Lucy Maud Montgomery (Author)

The Annotated Anne of Green Gables

Editura: OXFORD UNIV PR

Anul aparitiei: 1997

Since its publication in 1908, Anne of Green Gables has been a continuous international best-seller, enjoying successful television adaptations on PBS and The Disney Channel, and captivating children and adults alike with the irresistible charms of its remarkable heroine, Anne Shirley. This wildly imaginative, red-headed chatterbox tries to fit into the narrow confines of Victorian expectations, but her exuberant spirit keeps leaping delightfully beyond the bounds. Indeed, when Maud Montgomery decided to reject the sermonizing formulas of the children's books of her day, she brought to life a character much closer to Jane Eyre, David Copperfield, and Tom Sawyer--also orphans, like Anne--than to the self-sacrificing, conformist heroines then in demand. In doing so, Montgomery subtly questioned the values of her society--the stifling restraints of its religion and most especially its treatment of women--while giving readers all the pleasures of her considerable story-telling gifts. Now, in this first fully annotated edition of Anne of Green Gables, readers will appreciate more clearly than ever before the scope and depth of this extraordinary novel. Editors Margaret Anne Doody, Mary ...

  

Lighting Out for the Territory: Reflections on

Pret: 286.00 RON
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Shelley Fisher Fishkin (Author)

Lighting Out for the Territory: Reflections on Mark Twain and American Culture

Editura: OXFORD UNIV PR

Anul aparitiei: 1998

Mark Twain has been called the American Cervantes, our Homer, our Tolstoy, our Shakespeare. Ernest Hemingway maintained that "all modern American literature comes from one book by Mark Twain called Huckleberry Finn." President Franklin Delano Roosevelt took the phrase "New Deal" from A Connecticut Yankee in King Arthur's Court. Twain's Gilded Age gave an entire era its name. Twain is everywhere--in ads for Bass Ale, in episodes of "Star Trek," as a greeter in Nevada's Silver Legacy casino. Clearly, the reports of his death have been greatly exaggerated. In Lighting Out for the Territory, Twain scholar Shelley Fisher Fishkin blends personal narrative with reflections on history, literature, and popular culture to provide a lively and provocative look at who Mark Twain really was, how he got to be that way, and what we do with his legacy today. Fishkin illuminates the many ways that America has embraced Mark Twain--from the scenes and plots of his novels, to his famous quips, to his bushy-haired, white-suited persona. She reveals that we have constructed a Twain often far removed from the actual writer. For instance, we travel to Hannibal, Missouri, Mark Twain's home town, a locale ...

  

Hollywood Cartoons: American Animation in Its

Pret: 248.00 RON
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Michael Barrier (Author)

Hollywood Cartoons: American Animation in Its Golden Age

Editura: OXFORD UNIV PR

Anul aparitiei: 2003

In Hollywood Cartoons, Michael Barrier takes us on a glorious guided tour of American animation in the 1930s, '40s, and '50s, to meet the legendary artists and entrepreneurs who created Bugs Bunny, Betty Boop, Mickey Mouse, Wile E. Coyote, Donald Duck, Tom and Jerry, and many other cartoon favorites. Beginning with black-and-white silent cartoons, Barrier offers an insightful account, taking us inside early New York studios and such Hollywood giants as Disney, Warner Bros., and MGM. Barrier excels at illuminating the creative side of animation--revealing how stories are put together, how animators develop a character, how technical innovations enhance the "realism" of cartoons. Here too are colorful portraits of the giants of the field, from Walt and Roy Disney and their animators, to Bill Hanna and Joe Barbera. Based on hundreds of interviews with veteran animators, Hollywood Cartoons gives us the definitive inside look at this colorful era and at the creative process behind these marvelous cartoons.

  

The Kid of Coney Island: Fred Thompson and the

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Woody Register (Author)

The Kid of Coney Island: Fred Thompson and the Rise of American Amusements

Editura: OXFORD UNIV PR

Anul aparitiei: 2003

A generation before Walt Disney, Fred Thompson was the "boy-wonder" of American popular amusements. At the turn of the 20th century, Thompson's entrepreneurial drive made him into an entertainment mogul who helped to define the popular culture of his day.In this lively biography, Woody Register tells Thompson's remarkable story and examines the transformation of commerce and entertainment as American society moved into an era of mass marketing and large-scale corporate enterprise. Getting his start as a promoter of carnival shows at world's fairs, Thompson was one of the principal developers of Coney Island, where he created the majestic Luna Park. Register traces Thompson's career as he built the mammoth Hippodrome Theater in Manhattan, where he mounted many productions noted for their spectacular--and spectacularly costly--staging effects. Register shows how Thompson's fantasies appealed to the growing legions of Americans who found themselves in a world that seemed increasingly "businesslike" and profit oriented. He illustrates how Thompson aggressively marketed to adult consumers a world of make-believe and childlike play, carefully crafting his own public image as "the boy who ...

  

The Oxford Companion to American Theatre

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Gerald Martin Bordman (Author)

The Oxford Companion to American Theatre

Editura: OXFORD UNIV PR

Anul aparitiei: 2004

First published in 1984, Gerald Bordman's Oxford Companion to American Theatre is the standard one-volume source on our national theatre. Critics have hailed its "wealth of authoritative information" (Back Stage), its "fascinating picture of the volatile American stage" (The Guardian), and its "well-chosen, illuminating facts" (Newsday).Now thoroughly revised, this distinguished volume once again provides an up-to-date guide to the American stage from its beginnings to the present. Completely updated by theater professor Thomas Hischak, the volume includes playwrights, plays, actors, directors, producers, songwriters, famous playhouses, dramatic movements, and much more. The book covers not only classic works (such as Death of a Salesman) but also many commercially successful plays (such as Getting Gertie's Garter), plus entries on foreign figures that have influenced our dramatic development (from Shakespeare to Beckett and Pinter). New entries include recent plays such as Angels in America and Six Degrees of Separation, performers such as Eric Bogosian and Bill Irwin, playwrights like David Henry Hwang and Wendy Wasserstein, and relevant developments and issues including AIDS in ...

  

Machine-Age Comedy

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Michael North (Author)

Machine-Age Comedy

Editura: OXFORD UNIV PR

Anul aparitiei: 2008

In this latest addition to Oxford's Modernist Literature & Culture series, renowned modernist scholar Michael North poses fundamental questions about the relationship between modernity and comic form in film, animation, the visual arts, and literature. Machine-Age Comedy vividly constructs a cultural history that spans the entire twentieth century, showing how changes wrought by industrialization have forever altered the comic mode. With keen analyses, North examines the work of a wide range of artists--including Charlie Chaplin, Walt Disney, Marcel Duchamp, Samuel Beckett, and David Foster Wallace--to show the creative and unconventional ways the routinization of industrial society has been explored in a broad array of cultural forms. Throughout, North argues that modern writers and artists found something inherently comic in new experiences of repetition associated with, enforced by, and made inevitable by the machine age. Ultimately, this rich, tightly focused study offers a new lens for understanding the devlopment of comedic structures during periods of massive social, political, and cultural change to reveal how the original promise of modern life can be extracted from its ...

  

Machine-Age Comedy

Pret: 286.00 RON
Disponibil in 14 zile!

Michael North (Author)

Machine-Age Comedy

Editura: OXFORD UNIV PR

Anul aparitiei: 2008

In this latest addition to Oxford's Modernist Literature & Culture series, renowned modernist scholar Michael North poses fundamental questions about the relationship between modernity and comic form in film, animation, the visual arts, and literature. Machine-Age Comedy vividly constructs a cultural history that spans the entire twentieth century, showing how changes wrought by industrialization have forever altered the comic mode. With keen analyses, North examines the work of a wide range of artists--including Charlie Chaplin, Walt Disney, Marcel Duchamp, Samuel Beckett, and David Foster Wallace--to show the creative and unconventional ways the routinization of industrial society has been explored in a broad array of cultural forms. Throughout, North argues that modern writers and artists found something inherently comic in new experiences of repetition associated with, enforced by, and made inevitable by the machine age. Ultimately, this rich, tightly focused study offers a new lens for understanding the devlopment of comedic structures during periods of massive social, political, and cultural change to reveal how the original promise of modern life can be extracted from its ...

  

Reforming Hollywood: How American Protestants

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William D. Romanowski (Author)

Reforming Hollywood: How American Protestants Fought for Freedom at the Movies

Editura: OXFORD UNIV PR

Anul aparitiei: 2012

Religious Communication Association's Book of the Year Hollywood and Christianity often seem to be at war. Indeed, there is a long list of movies that have attracted religious condemnation, from Gone with the Wind with its notorious "damn," to The Life of Brian and The Last Temptation of Christ. But the reality, writes William Romanowski, has been far more complicated--and remarkable. In Reforming Hollywood, Romanowski, a leading historian of popular culture, explores the long and varied efforts of Protestants to influence the film industry. He shows how a broad spectrum of religious forces have played a role in Hollywood, from Presbyterians and Episcopalians to fundamentalists and evangelicals. Drawing on personal interviews and previously untouched sources, he describes how mainline church leaders lobbied filmmakers to promote the nation's moral health and, perhaps surprisingly, how they have by and large opposed government censorship, preferring instead self-regulation by both the industry and individual conscience. "It is this human choice," noted one Protestant leader, "that is the basis of our religion." Tensions with Catholics, too, have loomed large--many Protestant clergy ...

  

Analysing Musical Multimedia

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Nicholas Cook (Author)

Analysing Musical Multimedia

Editura: OXFORD UNIV PR

Anul aparitiei: 2001

This book is the first to put forward a general theory of the manner in which different media--music, words, moving picture, and dance--work together to create multimedia. Beginning with a study of the way in which meaning is mediated in television commercials, the book concludes with in-depth readings of Disney's Fantasia, Madonna's video Material Girl, and Armide (Godard's sequence from the collaborative film Aria). Analysing Musical Multimedia not only shows how approaches deriving from music theory can contribute to the understanding of multimedia, but also seeks to draw conclusions from the practice and further development of musical analysis.

  

Oxford Treasury of Sayings and Quotations

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Susan Ratcliffe (Editor)

Oxford Treasury of Sayings and Quotations

Editura: OXFORD UNIV PR

Anul aparitiei: 2011

From Thomas Jefferson's memorable "a fire bell in the night," to the Russian proverb "Do not call a wolf to help you against the dogs," and the English saying "Don't sell the skin till you have caught the bear," the delightful Oxford Treasury of Sayings and Quotations offers a superb compendium of sage advice and colorful expressions, perfect to spice up your writing or a wedding toast, or to help while away a quiet afternoon. Fully revised and updated, the fourth edition features a fresh design and format, new topics, and more than a thousand new proverbs and sayings from around the world and across the centuries. This rich collection is arranged under a wide range of subjects--from Ability and Advice to Youth and Taxes--making it a snap to find an apt or pithy expression on a particular topic, or to explore the background of an extensive selection of related sayings and phrases. As in earlier editions, the volume traces the links between these treasured sayings and explains their varied origins. In addition, Oxford's unique language research program has identified proverbs from non-Western languages newly adopted into English, and these join an abundance of well-chosen words from ...

  

American Musical Theatre: A Chronicle

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Gerald Bordman (Author)

American Musical Theatre: A Chronicle

Editura: OXFORD UNIV PR

Anul aparitiei: 2010

Hailed as "absolutely the best reference book on its subject" by Newsweek, American Musical Theatre: A Chronicle covers more than 250 years of musical theatre in the United States, from a 1735 South Carolina production of Flora, or Hob in the Well to The Addams Family in 2010. Authors Gerald Bordman and Richard Norton write an engaging narrative blending history, critical analysis, and lively description to illustrate the transformation of American musical theatre through such incarnations as the ballad opera, revue, Golden Age musical, rock musical, Disney musical, and, with 2010's American Idiot, even the punk musical. The Chronicle is arranged chronologically and is fully indexed according to names of shows, songs, and people involved, for easy searching and browsing. Chapters range from the "Prologue," which traces the origins of American musical theater to 1866, through several "intermissions" (for instance, "Broadway's Response to the Swing Era, 1937-1942") and up to "Act Seven," the theatre of the twenty-first century. This last chapter covers the dramatic changes in musical theatre since the last edition published-whereas Fosse, a choreography-heavy revue, won the 1999 Tony ...

  

Before Mickey

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Donald Crafton (Author)

Before Mickey

Editura: UNIV OF CHICAGO PR

Anul aparitiei: 1993

This witty and fascinating study reminds us that there was animation before Disney: about thirty years of creativity and experimentation flourishing in such extraordinary work as Girdie the Dinosaur and Felix the Cat. Before Mickey, the first and only in-depth history of animation from 1898-1928, includes accounts of mechanical ingenuity, marketing and art. Crafton is equally adept at explaining techniques of sketching and camera work, evoking characteristic styles of such pioneering animators as Winsor McCay and Ladislas Starevitch, placing work in its social and economic context, and unraveling the aesthetic impact of specific cartoons. "Before Mickey's scholarship is quite lively and its descriptions are evocative and often funny. The history of animation coexisted with that of live-action film but has never been given as much attention."-Tim Hunter, New York Times

  

The Beggar and the Professor: A Sixteenth-Century

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Emmanuel Le Roy Ladurie (Author)

The Beggar and the Professor: A Sixteenth-Century Family Saga

Editura: UNIV OF CHICAGO PR

Anul aparitiei: 1997

From a wealth of vivid autobiographical writings, Emmanuel Le Roy Ladurie reconstructs the extraordinary life of Thomas Platter and the lives of his sons. With masterful erudition, Le Roy Ladurie deepens and expands the historical contexts of these accounts and, in the process, brings to life the customs, perceptions, and character of an age poised at the threshold of modernity. "Le Roy Ladurie paints a remarkably contemporary picture of life in the sixteenth century. . . . It's a good story, told with a deft narrative touch." Michael S. Kimmel, "The Nation" "Le Roy Ladurie is a master of the representative detail and uses the Platters' lives as a means to see a whole century 'through a glass, darkly'." "The Independent" "Le Roy Ladurie has not only thoroughly sketched out the Platters' particular brand of gusto, he has also made it seem a defining characteristic of the sixteenth century." "The New Republic" "All of] the drama and pathos of a Disney film." Emily Eakin, "Lingua Franca" "

  

The Beggar and the Professor: A Sixteenth-Century

Pret: 218.00 RON
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Emmanuel Le Roy Ladurie (Author)

The Beggar and the Professor: A Sixteenth-Century Family Saga

Editura: UNIV OF CHICAGO PR

Anul aparitiei: 1998

From a wealth of vivid autobiographical writings, Emmanuel Le Roy Ladurie reconstructs the extraordinary life of Thomas Platter and the lives of his sons. With masterful erudition, Le Roy Ladurie deepens and expands the historical contexts of these accounts and, in the process, brings to life the customs, perceptions, and character of an age poised at the threshold of modernity. "Le Roy Ladurie paints a remarkably contemporary picture of life in the sixteenth century. . . . It's a good story, told with a deft narrative touch." Michael S. Kimmel, "The Nation" "Le Roy Ladurie is a master of the representative detail and uses the Platters' lives as a means to see a whole century 'through a glass, darkly'." "The Independent" "Le Roy Ladurie has not only thoroughly sketched out the Platters' particular brand of gusto, he has also made it seem a defining characteristic of the sixteenth century." "The New Republic" "All of] the drama and pathos of a Disney film." Emily Eakin, "Lingua Franca" "

  
 
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