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Real-Time Marketing & PR: How to Instantly Engage

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DAVID MEERMAN SCOTT

Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now

Editura: John Wiley & Sons

Anul aparitiei: 2010

Praise for REAL-TIME MARKETING & PR "With his acute ear for the cash register and his journalist's sense of urgency, no one understands the value of time better than David Meerman Scott. He teaches marketers and C-level execs how to use time and urgency to gain huge competitive advantage. Read Real-Time Marketing and PR. Make money while your competitors sleep." --Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne Worldwide "If you are not hooked (hook, line, and sinker) within ten minutes of starting David Meerman Scott's wonderful new book, well, I fear for you. Beautifully written cases that reach out from the page and grab you and shake you--and practical advice that anyone, anywhere, can use in a flash to make hay. I simply loved this book, and doubled my knowledge along the way."--Tom Peters, author of The Little Big Things "Information is like running water. The speed of information as it cascades through digital channels has been dramatically accelerated and amplified, requiring marketing to change in order to catch up to this new reality. 'Real time' is the keyword."--Hiroshi Ishii, Muriel R. Cooper Professor of Media Arts and Sciences, Massachusetts Institute of ...

  

Natalie

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Antoine Du Pr

Natalie

Editura: Bod

Anul aparitiei: 2009

Daniel arbeitet als Manager bei einer Firma in Mnchen und ist seit einigen Monaten geschieden. Eines Abends trifft er in einem Lokal auf die geheimnisvolle, attraktive Unternehmerin Rhonda, die ihn zu sich in die Villa am Starnberger See einldt. Interessiert folgt er ihrer Einladung und lernt dort auch die heibltigen Freundinnen Lisa und Caterina kennen. Doch mit den Folgen der gemeinsamen Nacht, die er mit den drei Frauen verbringt, hat er nicht gerechnet. Die Einladung war kalkuliert, denn Rhonda ist auf der Suche nach einer persnlichen Assistentin, die ihr beruflich wie privat zu 100% zur Verfgung steht...... Ein ungewhnlicher, erotischer Roman, der die vielen unterschiedlichen Leidenschaften und Wnsche der Menschen in der heutigen Welt wiederspiegelt. Unterhaltsam, facettenreich, skuril, spannend.

  

Advanced Gas Turbine Cycles: A Brief Review of

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J. H. Horlock (Author)

Advanced Gas Turbine Cycles: A Brief Review of Power Generation Thermodynamics

Editura: PERGAMON PR INC

Anul aparitiei: 2003

Primarily this book describes the thermodynamics of gas turbine cycles. The search for high gas turbine efficiency has produced many variations on the simple "open circuit" plant, involving the use of heat exchangers, reheating and intercooling, water and steam injection, cogeneration and combined cycle plants. These are described fully in the text. A review of recent proposals for a number of novel gas turbine cycles is also included. In the past few years work has been directed towards developing gas turbines which produce less carbon dioxide, or plants from which the CO2 can be disposed of; the implications of a carbon tax on electricity pricing are considered. In presenting this wide survey of gas turbine cycles for power generation the author calls on both his academic experience (at Cambridge and Liverpool Universities, the Gas Turbine Laboratory at MIT and Penn State University) and his industrial work (primarily with Rolls Royce, plc.) The book will be essential reading for final year and masters students in mechanical engineering, and for practising engineers.

  

Innovation Strategy for the Knowledge Economy: The

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Debra M. Amidon (Author)

Innovation Strategy for the Knowledge Economy: The Ken Awakening

Editura: CRC PR INC

Anul aparitiei: 1997

Innovation Strategy for the Knowledge Economy is intended for managers who have practiced the best of quality and re-engineering management techniques and are ready to transform their organizations with the systematic notions of knowledge creation and application. It is for organization leaders who prefer to be inspired with innovation strategy than hit over the head with change management techniques. It does not deal with barriers, hurdles, or conflicts to be resolved; rather, it paints a possible vision of how we can take advantage of our collective learning to move an enterprise forward. This book provides the reader with a sound, practical framework for instituting innovation strategy beyond the traditional definition of flow of parts or finances. At the core is an understanding of the dual value of knowledge (content) and innovation (process) using 'real-time' learning as the methodology.Innovation Strategy for the Knowledge Economy introduces new managerial concepts such as: Value-System versus Value-ChainStrategic Business Network (SBN) versus Strategic Business Unit (SBU)Customer Success versus Customer SatisfactionIt is an invaluable resource for both managers and ...

  

The Organization and Architecture of Innovation:

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Thomas J. Allen (Author)

The Organization and Architecture of Innovation: Managing the Flow of Technology

Editura: CRC PR INC

Anul aparitiei: 2009

Building on his pioneering work on the management of technology and innovation in his first book, Managing the Flow of Technology, Thomas J. Allen of MIT has joined with award-winning German architect Gunter Henn of HENN Architekten to produce a book that explores the combined use of two management tools to make the innovation process most effective: organizational structure and physical space. They present research demonstrating how organizational structure and physical space each affect communication among peopleOCoin this case, engineers, scientists, and others in technical organizationsOCoand they illustrate how organizations can transform both to increase the transfer of technical knowledge and maximize the OC communication for inspirationOCO that is central to the innovation process. Allen and Henn illustrate their points with discussions of well-known buildings around the world, including AudiOCOs corporate headquarters, SteelcaseOCOs corporate design center, and the Corning Glass Becker building, as well as several of Gunter HennOCOs own projects, including the Skoda automotive factory in the Czech Republic and the Faculty for Mechanical Engineering at the Technical ...

  

Chemical Fate and Transport in the Environment

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Harold F. Hemond (Author)

Chemical Fate and Transport in the Environment

Editura: ACADEMIC PR INC

Anul aparitiei: 1999

This newly updated and expanded edition of Chemical Fate and Transport in the Environment covers the fundamental principles of mass transport, chemical partitioning, andchemical/biological transformations in surface waters, in soil and groundwater, and in air. Eachof these three major environmental media are introduced by descriptive overviews, followed bypresentation of the controlling physical, chemical, and biological processes. The textemphasizes intuitively based mathematical models for chemical transport and transformations inthe environment, and serves both as a textbook for senior undergraduate and graduate courses inenvironmental science and engineering, and as a standard reference for environmental practitioners. Key Features* Provides an integrated coverage of major environmental media* Presents a quantitative treatment of fate and transport processes* Is based on a graduate-level course taught for 10 years at MIT, augmented with practical consulting experience* Features examples and illustrations throughout the text* Includes extensive exercises at the end of each chapter* Contains ample references to the primary literature ...

  

The Corporation of the 1990s: Information

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Michael S. Scott Morton (Editor)

The Corporation of the 1990s: Information Technology and Organizational Transformation

Editura: OXFORD UNIV PR

Anul aparitiei: 1991

Since the invention of the telegraph, information technology (IT) has revolutionized the way we communicate, the way we do business, and the way we live. From the telephone to the fax machine, the Hollerith tabulating machine to the modern-day computer, IT has collapsed time and distance, becoming indispensable in today's world economy. And yet, though businesses and organizations have spent tremendous amounts of money on computer hardware and software, these investments in IT have not raised most organizations' productivity or profitability. How can organizations make better use of the available technology? The Corporation of the 1990s presents an expert view of how information technology will influence organizations and their ability to survive and prosper in this decade and beyond. Featuring a foreword by Lester C. Thurow, Dean of MIT's Sloan School of Management, and an introduction by Michael S. Scott Morton, it represents the fruit of an active collaboration between scholars from MIT's Sloan School and ten major corporations--including American Express, Digital Equipment Corporation, Eastman Kodak, General Motors, British Petroleum, and MCI Communications--and two U.S. ...

  

Transforming Organizations

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Thomas A. Kochan (Editor)

Transforming Organizations

Editura: OXFORD UNIV PR

Anul aparitiei: 1992

This book examines how organizations can, and should, transform their practices to compete in a world economy. Research results from a multi-disciplinary team of MIT researchers, along with the experiences and insights of a select group of industry practitioners, are integrated into a model that stresses the need for systemic and transformative rather than piecemeal or incremental changes in organization practices and public policy. This integration of research and experience results in an argument for a new organizational learning model--one capable of gaining advantage from employee diversity, cooperation across organizational boundaries, strategic restructuring, and advanced technology. The book begins with a foreword by Lester C. Thurow.

  

Entrepreneurs in High Technology

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Edward B. Roberts (Author)

Entrepreneurs in High Technology

Editura: OXFORD UNIV PR

Anul aparitiei: 1991

The ingredients for success in starting and developing a technology-based company aren't obvious. Why, for example, did Digital Equipment Corporation succeed--and indeed become one of the most successful high-tech corporations in the world--while dozens of other companies with similar beginnings fail? It is a question that demands careful consideration by anyone setting up a new company or who is interested in starting one. In Entrepreneurs in High Technology, Edward Roberts, a Professor at the MIT Sloan School of Management, offers entrepreneurs a goldmine of information on starting, financing, and expanding a high-tech firm. His book reveals the results of research conducted over twenty-five years on several hundred high-tech firms, and it reflects the insights of the author's own first-hand experience as a company founder, director, and venture capitalist. Focusing on firms in the Greater Boston area--many of which have had technological links with MIT--Roberts traces the origins and the evolution of the high-technology failures and successes. He examines the work experience and family backgrounds of successful technical entrepreneurs, their sources of funding, and the ways ...

  

Conversations with Nietzsche: A Life in the Words

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Sander L. Gilman (Editor)

Conversations with Nietzsche: A Life in the Words of His Contemporaries

Editura: OXFORD UNIV PR

Anul aparitiei: 1991

Nietzsche's friend, the philosopher Paul Ree, once said that Nietzsche was more important for his letters than for his books, and even more important for his conversations than for his letters. In Conversations with Nietzsche, Sander Gilman and David Parent present a fascinating selection of eighty-seven memoirs, anecdotes, and informal recollections by friends and acquaintances of Nietzsche. Translated from the definitive German collection, Begegnungen mit Nietzsche, these biographical pieces--some of which have never before appeared in English--cover the entire span of Nietzsche's life: his boyhood friendships, his arrival at the University of Bonn, his appointment to professor at Basel at age twenty-four, the impact of The Birth of Tragedy, his friendship with Wagner, his life in Italy, his confinement at the Jena Sanatorium, and his death. They present the philosopher in dialogue with friends and acquaintances, and provide new insights into him as a thinker and as a commentator on his times, recounting his views on some of the greats of history, including Burckhardt, Goethe, Kant, Dostoevsky, Napoleon, and numerous others. In his selections, Gilman has carefully balanced ...

  

Information Technology and the Corporation of the

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Tim Allen (Author)

Information Technology and the Corporation of the 1990s: Research Studies

Editura: OXFORD UNIV PR

Anul aparitiei: 1994

One of the most pathbreaking and influential business books of the 1990s is The Corporation of the 1990s by Michael Scott Morton. Its expert view of how information technology would influence organizations and their ability to survive and prosper in the 1990s has become the benchmark of thinking about information technology. Now, in a supporting companion volume, Information Technology and the Corporation of the 1990s makes available the research on which The Corporation of the 1990s was based. The research was conducted at the Sloan School of Management at MIT by the Management in the 1990s program. The program was funded by a group of 12 industrial and government sponsors from the United States and Britain which included American Express, Digital Equipment Corporation, Eastman Kodak, British Petroleum, MCI Communications, General Motors, U.S. Army, ICL Ltd., Internal Revenue Service, Ernst & Young, BellSouth, and CIGNA Corporation. Information Technology and the Corporation of the 1990s aims to disseminate ideas on how organizations can manage the impact of information technology, and also to raise issues and stimulate further thought by both academics and professionals. The book ...

  

The Perpetual Enterprise Machine: Seven Keys to

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H. Kent Boeen (Author)

The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal Through Successful Product and Process Development

Editura: OXFORD UNIV PR

Anul aparitiei: 1994

U.S. manufacturing is today in a critical period. As a consequence of new global competitors, changes in technologies, and significant shifts in national priorities, our manufacturing base has shrunk alarmingly and thousands of manufacturing jobs have been lost. To address this problem, a unique team was formed called the Manufacturing Vision Group, which included members from five major companies (Chaparral Steel, DEC, Ford Motor Company, Hewlett-Packard, and Eastman Kodak) and four major universities (Harvard, MIT, Purdue, and Stanford). In The Perpetual Enterprise Machine, this group argues that the manufacturer that can initiate successful projects--leading to new products and processes--will be the one that prospers in the years ahead. They reveal how to launch a successful project and how projects can be mechanisms for growth and learning for the firm.The Perpetual Enterprise Machine outlines seven critical elements that outstanding development projects have in common, principles that can be powerful engines of success for the manufacturer facing the challenges of today's fiercely competitive environment. Successful firms are able to use their Core Capabilities across ...

  

Charging Ahead

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Joe Sherman (Author)

Charging Ahead

Editura: OXFORD UNIV PR

Anul aparitiei: 1998

Charging Ahead is a classic tale of perseverance against daunting odds in the pursuit of a personal dream--and an environmental revolution. You'd have to be a fool to market a consumer electric car, let alone challenge the big three auto makers with a little start up company. But MIT graduate James Worden, with his girlfriend and a handful of audacious engineers, did both and he's well on his way to success. In this marvelous narrative, business writer Joe Sherman vividly describes how Worden and his team built the world's most advanced EV (electric vehicle), the Sunrise. Combining insightful biography with the best of science and business writing, Sherman captures not only Worden's own gripping story, but also the technical challenge of designing an electric car in an age of anxiety over the environment. He depicts Worden's fascination with EVs from childhood (he built his award winning first electric car in high school), tracing it through his monomaniacal career at MIT, where he organized a student team that built EVs for races worldwide, to the founding of Solectria, a company committed to building a consumer electric car. Sherman shows how, despite all the obstacles, ...

  

Nanoscale Energy Transport and Conversion: A

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Gang Chen (Author)

Nanoscale Energy Transport and Conversion: A Parallel Treatment of Electrons, Molecules, Phonons, and Photons

Editura: OXFORD UNIV PR

Anul aparitiei: 2005

This is a graduate level textbook in nanoscale heat transfer and energy conversion that can also be used as a reference for researchers in the developing field of nanoengineering. It provides a comprehensive overview of microscale heat transfer, focusing on thermal energy storage and transport. Chen broadens the readership by incorporating results from related disciplines, from the point of view of thermal energy storage and transport, and presents related topics on the transport of electrons, phonons, photons, and molecules. This book is part of the MIT-Pappalardo Series in Mechanical Engineering.

  

The Dynamical Yang-Baxter Equation, Representation

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Pavol Etingof (Author)

The Dynamical Yang-Baxter Equation, Representation Theory, and Quantum Integrable Systems

Editura: OXFORD UNIV PR

Anul aparitiei: 2005

The text is based on an established graduate course given at MIT that provides an introduction to the theory of the dynamical Yang-Baxter equation and its applications, which is an important area in representation theory and quantum groups. The book, which contains many detailed proofs and explicit calculations, will be accessible to graduate students of mathematics, who are familiar with the basics of representation theory of semi-simple Lie algebras.

  

Staying Power: Six Enduring Principles for

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Michael A. Cusumano (Author)

Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Int

Editura: OXFORD UNIV PR

Anul aparitiei: 2012

As we continue in an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves "how can we both adapt to rapid changes in technology and markets, and still make enough money to survive--and thrive?" To provide answers to these important and urgent questions, MIT Sloan School of Management Professor Michael Cusumano draws on nearly 30 years of research into the practices of global corporations that have been acknowledged leaders and benchmark setters--including Apple, Intel, Google, Microsoft, Toyota, Sony, Panasonic, and others in a range of high-technology, services, and manufacturing industries. These companies have also encountered major challenges in their businesses or disruptions to their core technologies. If we look deeply enough, he contends, we can see the ideas that underpin the management practices that make for great companies, and drive their strategic evolution and innovation capabilities. From his deep knowledge of these organizations, Cusumano distills six enduring principles that he believes have been--in various combinations--crucial to their strategy, innovation management practices, and ...

  

One Book/Five Ways: The Publishing Procedures of

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Association of American University Press (Editor)

One Book/Five Ways: The Publishing Procedures of Five University Presses

Editura: UNIV OF CHICAGO PR

Anul aparitiei: 1994

A testament to the ingenuity of scholarly presses, One Book/Five Ways is a fascinating experiment in comparative publishing. This book records the history of a single manuscript, entitled No Time for Houseplants, submitted to five different university presses-Chicago, MIT, North Carolina, Texas, and Toronto-and then actually published by the University of Oklahoma Press. Each of the five model publishers agreed to treat the book as a real project accepted for publication and to compile a log of procedures they followed. These logs include correspondence, budgets, forms, layouts, and specifications, providing an insider's look at the path a manuscript takes through the various departments of each press, from editorial to marketing. With a new Foreword discussing changes in publishing since 1978 and an Afterword commenting on the actual publication of No Time for Houseplants, One Book/Five Ways is a unique educational tool for anyone interested in the publishing process.

  

Principles of American Nuclear Chemistry

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Thomas A. McMahon (Author)

Principles of American Nuclear Chemistry

Editura: UNIV OF CHICAGO PR

Anul aparitiei: 2003

What was life like for the scientists working at Los Alamos? Thomas McMahon imagines this life through the wide eyes of young Tim MacLaurin, the thirteen-year-old son of an MIT physicist who, inspired by a young woman named Maryann, worked on the project. Filled with the sensuous excitement of scientific discovery and the outrageous behavior of people pushed beyond their limits, Principles of American Nuclear Chemistry is a beautifully written coming-of-age story that explores the mysterious connections between love and work, inspiration and history.

  

The Cold War and American Science: The

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Stuart W. Leslie (Author)

The Cold War and American Science: The Military-Industrial-Academic Complex at Mit and Stanford

Editura: COLUMBIA UNIV PR

Anul aparitiei: 1993

American science was as much the victim as the beneficiary of the Cold War. What science may have gained in funding, prestige, and political clout, it lost in independence and integrity. As one prominent scientist put it, the military bought American science on the installment plan, with fateful consequences for intellectual freedom. Military money and expectations blurred traditional distinctions between theory and practice, civilian and military, and claffified and unclassified, creating a new kind of American science that derived its character as well as its contracts from the Pentagon.

  

The Cold War and American Science: The

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Stuart W. Leslie (Author)

The Cold War and American Science: The Military-Industrial-Academic Complex at Mit and Stanford

Editura: COLUMBIA UNIV PR

Anul aparitiei: 1994

American science was as much the victim as the beneficiary of the Cold War. What science may have gained in funding, prestige, and political clout, it lost in independence and integrity. As one prominent scientist put it, the military bought American science on the installment plan, with fateful consequences for intellectual freedom. Military money and expectations blurred traditional distinctions between theory and practice, civilian and military, and claffified and unclassified, creating a new kind of American science that derived its character as well as its contracts from the Pentagon.

  
 
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