Carti MIT PR

Paul Israel

Edison: A Life of Invention

Editura: John Wiley & Sons

Anul aparitiei: 2000

Ein Bestseller jetzt neu als Broschurausgabe! Die gebundene Ausgabe erzielte hervorragende Kritiken im Daily Telegraph, New Scientist, The Independent und in der Sunday Times - um nur einige zu nennen. Israel hatte erstmals Zugang zu Werkstatt-Tagebüchern, Briefen und mehr als fünf Millionen Seiten Archivmaterial. Auf der Basis dieser Informationen hat er die erste ma gebende Biographie von Edison verfa t. Zum ersten Mal wird Edisons Karriere als Erfinder systematisch untersucht und bewertet. Im Detail wird erforscht, wie er u.a. mit der Erfindung des elektrischen Lichts, der Photographie und mehr als tausend anderen Dingen das 20. Jahrhundert prägte. Dies ist auch die erste Biographie, die Edison im Zusammenhang mit dem rapiden industriellen Wandel betrachtet, indem die Auswirkungen dieses Wandels auf seine Erfindungen beschrieben werden. Dieses Buch liefert eine Fülle neuer Informationen über Edison und seine Erfindungen. Eine interessante und spannende Lektüre. (y03/00)

Justin J. Camp

Venture Capital Due Diligence: A Guide to Making Smart Investment Choices and Increasing Your Portfolio Returns

Editura: John Wiley & Sons

Anul aparitiei: 2002

Due Diligence ist ein Prüfverfahren, mit dessen Hilfe Investoren die wirtschaftliche und finanzielle Situation des zu finanzierenden Unternehmens genau durchleuchten, um solide Investmententscheidungen zu treffen. "Venture Capital Due Diligence" ist ein praktischer Leitfaden zum Due Diligence Prozess. Er erläutert ausführlich das strenge Regelwerk dieses Prüfverfahrens und zeigt dem Leser, wie er diese Technik in der Praxis einsetzt, um damit Investmentchancen zu bewerten und die Rentabilität seiner Kapitalanlage (ROI - Return on Investment) einzuschätzen. Mit Tipps, Ratschlägen und Checklisten, die von den international erfolgreichsten Wagniskapitalgebern zusammengestellt wurden sowie einem Fragenkatalog, der die wichtigsten Kriterien des Due Diligence Prozesses beinhaltet. "Venture Capital Due Diligence" ist ein unentbehrlicher Ratgeber für alle Venture Capitalists, professionelle Investoren und Finanzgeber.

Forbes Magazine Staff, Daniel Gross

Forbes Greatest Business Stories of All Time

Editura: John Wiley & Sons

Anul aparitiei: 1997

Jetzt neu als Broschurausgabe präsentiert dieses Buch die 20 beispielhaften Geschichten unternehmerischen Erfolges, die jeder gebildete Geschäftsmann einfach lesen mu . Unbändiger Ehrgeiz, geniale Führungsgrö e, Geschäftemacherei und harte Arbeit - das sind die Zutaten für geschäftlichen Erfolg. Harvard-Journalist Dan Gross beschreibt mit jeder einzelnen Geschichte nicht nur die jeweilige Unternehmerpersönlichkeit, sondern auch die dahinterstehende Gesellschaft, und zwar spannend und dramatisch, gespickt mit Weisheiten und geheimen Erfolgsrezepten. (10/97)

Philip Kotler,    , Kotler

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Editura: John Wiley & Sons

Anul aparitiei: 2003

Philip Kotler - der Altvater des Marketing - gilt als einer der Architekten des modernen Marketing. In seiner 40-jährigen Karriere hat er eine Reihe dicker Wälzer zum Thema Marketing geschrieben, die alle zu internationalen Klassikern geworden sind und in 25 Sprachen übersetzt wurden. Mit "Marketing A to Z" hat Kotler ein handliches und leicht verständliches Buch geschrieben, das prägnant und ungewohnt offen das Wesentliche auf den Punkt bringt. Anders als seine anderen Bücher, richtet sich dieser Band nicht an Akademiker und Experten, sondern an ein breiter gefächertes Publikum. "Marketing A to Z" ist eine Neudefinition klassischer Marketingkonzepte. In den letzten fünf Jahren wurde das Marketing geprägt von neuen Konzepten wie 'Experimental Marketing', 'Permission Marketing' und 'Relationship Marketing', wodurch die einstmals klar definierte Aufgabe von Marketingexperten auf den Kopf gestellt wurde. Kotler hat erkannt, dass sich aus vielen der klassischen Marketingkonzepte und -praktiken ganz neue Methoden und Ideen entwickelt haben, die neu definiert werden müssen und die jeder moderne Marketingfachmann kennen und verstehen muss. Das Buch vermittelt ...

Martin Heidegger

Sein Und Zeit

Editura: Max Niemeyer Verlag

Anul aparitiei: 2006

Die Abhandlung Sein und Zeit erschien zuerst im Frühjahr 1927 in dem von Edmund Husserl herausgegebenen Jahrbuch für Philosophie und phänomenologische Forschung , Band VIII, und gleichzeitig als Sonderdruck. Als eines der berühmtesten und wirkungsmächtigsten philosophischen Bücher des 20. Jahrhunderts ist es ein unverzichtbarer Quellentext für die Philosophie, übersetzt in über 25 Sprachen der Welt. Drei ig Jahre nach dem Tod Martin Heideggers (1889-1976) wird sein epochemachendes Hauptwerk über den Sinn des Seins nun neu gesetzt aufgelegt, um das Werk seinen zahlreichen Leserinnen und Lesern in aller Welt wieder in einem ansprechenden Druck zu präsentieren. Diese 19. Auflage ist textidentisch, zeilen- und seitengleich mit den zuletzt unveränderten Nachdrucken der 15. anhand der Gesamtausgabe durchgesehenen Auflage mit den Randbemerkungen aus dem Handexemplar des Autors im Anhang.

Konrad Knigsberger, Konrad Kc6nigsberger, Konrad Kvnigsberger

Analysis 1

Editura: Springer

Anul aparitiei: 2003

Bereits in 6. Auflage präsentiert das erfolgreiche Lehrbuch den Kanon der Analysis einer Veränderlichen. Durch die zahlreichen Beispiele und Übungsaufgaben mit Lösungen eignet es sich bestens als Begleitliteratur zu einer Vorlesung, zum Selbststudium und zur Prüfungsvorbereitung. Die vielen historischen Anmerkungen und eingestreuten Perlen der klassischen Analysis geben diesem Lehrbuch seinen besonderen Reiz.

Heino Caesar

Die Strae Zum Himmel

Editura: Bod

Anul aparitiei: 2009

46 Jahre Fliegerei liegen hinter dem Autor, davon 36 bei der Deutschen Lufthansa, in denen er neun verschiedene Flugzeugtypen mit Antrieben von Kolbenmotoren über Propellerturbinen bis zu den Strahltriebwerken der ersten drei Generationen flog. Leitstände und Flugverfahren entwickelten sich dramatisch in dieser Zeit, von den ersten Nachwuchspiloten nach dem Neubeginn erlebt und mitgestaltet. Kindheit und Jugend werden geschildert, um die Prägungen deutlich werden zu lassen, die das Verhalten des späteren Kapitäns beeinflussten, der seiner Firma 29 Jahre als Kommandant, davon 21 als Ausbilder, Prüfer und Leiter der Flugbetriebskontrolle diente und die er in einem weiteren Band schildert.

J. H. Horlock (Author)

Advanced Gas Turbine Cycles: A Brief Review of Power Generation Thermodynamics

Editura: PERGAMON PR INC

Anul aparitiei: 2003

Primarily this book describes the thermodynamics of gas turbine cycles. The search for high gas turbine efficiency has produced many variations on the simple "open circuit" plant, involving the use of heat exchangers, reheating and intercooling, water and steam injection, cogeneration and combined cycle plants. These are described fully in the text. A review of recent proposals for a number of novel gas turbine cycles is also included. In the past few years work has been directed towards developing gas turbines which produce less carbon dioxide, or plants from which the CO2 can be disposed of; the implications of a carbon tax on electricity pricing are considered. In presenting this wide survey of gas turbine cycles for power generation the author calls on both his academic experience (at Cambridge and Liverpool Universities, the Gas Turbine Laboratory at MIT and Penn State University) and his industrial work (primarily with Rolls Royce, plc.) The book will be essential reading for final year and masters students in mechanical engineering, and for practising engineers.

Michael S. Scott Morton (Editor)

The Corporation of the 1990s: Information Technology and Organizational Transformation

Editura: OXFORD UNIV PR

Anul aparitiei: 1991

Since the invention of the telegraph, information technology (IT) has revolutionized the way we communicate, the way we do business, and the way we live. From the telephone to the fax machine, the Hollerith tabulating machine to the modern-day computer, IT has collapsed time and distance, becoming indispensable in today's world economy. And yet, though businesses and organizations have spent tremendous amounts of money on computer hardware and software, these investments in IT have not raised most organizations' productivity or profitability. How can organizations make better use of the available technology? The Corporation of the 1990s presents an expert view of how information technology will influence organizations and their ability to survive and prosper in this decade and beyond. Featuring a foreword by Lester C. Thurow, Dean of MIT's Sloan School of Management, and an introduction by Michael S. Scott Morton, it represents the fruit of an active collaboration between scholars from MIT's Sloan School and ten major corporations--including American Express, Digital Equipment Corporation, Eastman Kodak, General Motors, British Petroleum, and MCI Communications--and two U.S. ...

Thomas A. Kochan (Editor)

Transforming Organizations

Editura: OXFORD UNIV PR

Anul aparitiei: 1992

This book examines how organizations can, and should, transform their practices to compete in a world economy. Research results from a multi-disciplinary team of MIT researchers, along with the experiences and insights of a select group of industry practitioners, are integrated into a model that stresses the need for systemic and transformative rather than piecemeal or incremental changes in organization practices and public policy. This integration of research and experience results in an argument for a new organizational learning model--one capable of gaining advantage from employee diversity, cooperation across organizational boundaries, strategic restructuring, and advanced technology. The book begins with a foreword by Lester C. Thurow.

Edward B. Roberts (Author)

Entrepreneurs in High Technology

Editura: OXFORD UNIV PR

Anul aparitiei: 1991

The ingredients for success in starting and developing a technology-based company aren't obvious. Why, for example, did Digital Equipment Corporation succeed--and indeed become one of the most successful high-tech corporations in the world--while dozens of other companies with similar beginnings fail? It is a question that demands careful consideration by anyone setting up a new company or who is interested in starting one. In Entrepreneurs in High Technology, Edward Roberts, a Professor at the MIT Sloan School of Management, offers entrepreneurs a goldmine of information on starting, financing, and expanding a high-tech firm. His book reveals the results of research conducted over twenty-five years on several hundred high-tech firms, and it reflects the insights of the author's own first-hand experience as a company founder, director, and venture capitalist. Focusing on firms in the Greater Boston area--many of which have had technological links with MIT--Roberts traces the origins and the evolution of the high-technology failures and successes. He examines the work experience and family backgrounds of successful technical entrepreneurs, their sources of funding, and the ways ...

Sander L. Gilman (Editor)

Conversations with Nietzsche: A Life in the Words of His Contemporaries

Editura: OXFORD UNIV PR

Anul aparitiei: 1991

Nietzsche's friend, the philosopher Paul Rée, once said that Nietzsche was more important for his letters than for his books, and even more important for his conversations than for his letters. In Conversations with Nietzsche, Sander Gilman and David Parent present a fascinating selection of eighty-seven memoirs, anecdotes, and informal recollections by friends and acquaintances of Nietzsche. Translated from the definitive German collection, Begegnungen mit Nietzsche, these biographical pieces--some of which have never before appeared in English--cover the entire span of Nietzsche's life: his boyhood friendships, his arrival at the University of Bonn, his appointment to professor at Basel at age twenty-four, the impact of The Birth of Tragedy, his friendship with Wagner, his life in Italy, his confinement at the Jena Sanatorium, and his death. They present the philosopher in dialogue with friends and acquaintances, and provide new insights into him as a thinker and as a commentator on his times, recounting his views on some of the greats of history, including Burckhardt, Goethe, Kant, Dostoevsky, Napoleon, and numerous others. In his selections, Gilman has carefully balanced ...

Tim Allen (Author)

Information Technology and the Corporation of the 1990s: Research Studies

Editura: OXFORD UNIV PR

Anul aparitiei: 1994

One of the most pathbreaking and influential business books of the 1990s is The Corporation of the 1990s by Michael Scott Morton. Its expert view of how information technology would influence organizations and their ability to survive and prosper in the 1990s has become the benchmark of thinking about information technology. Now, in a supporting companion volume, Information Technology and the Corporation of the 1990s makes available the research on which The Corporation of the 1990s was based. The research was conducted at the Sloan School of Management at MIT by the Management in the 1990s program. The program was funded by a group of 12 industrial and government sponsors from the United States and Britain which included American Express, Digital Equipment Corporation, Eastman Kodak, British Petroleum, MCI Communications, General Motors, U.S. Army, ICL Ltd., Internal Revenue Service, Ernst & Young, BellSouth, and CIGNA Corporation. Information Technology and the Corporation of the 1990s aims to disseminate ideas on how organizations can manage the impact of information technology, and also to raise issues and stimulate further thought by both academics and professionals. The book ...

H. Kent Boeen (Author)

The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal Through Successful Product and Process Development

Editura: OXFORD UNIV PR

Anul aparitiei: 1994

U.S. manufacturing is today in a critical period. As a consequence of new global competitors, changes in technologies, and significant shifts in national priorities, our manufacturing base has shrunk alarmingly and thousands of manufacturing jobs have been lost. To address this problem, a unique team was formed called the Manufacturing Vision Group, which included members from five major companies (Chaparral Steel, DEC, Ford Motor Company, Hewlett-Packard, and Eastman Kodak) and four major universities (Harvard, MIT, Purdue, and Stanford). In The Perpetual Enterprise Machine, this group argues that the manufacturer that can initiate successful projects--leading to new products and processes--will be the one that prospers in the years ahead. They reveal how to launch a successful project and how projects can be mechanisms for growth and learning for the firm.The Perpetual Enterprise Machine outlines seven critical elements that outstanding development projects have in common, principles that can be powerful engines of success for the manufacturer facing the challenges of today's fiercely competitive environment. Successful firms are able to use their Core Capabilities across ...

Joe Sherman (Author)

Charging Ahead

Editura: OXFORD UNIV PR

Anul aparitiei: 1998

Charging Ahead is a classic tale of perseverance against daunting odds in the pursuit of a personal dream--and an environmental revolution. You'd have to be a fool to market a consumer electric car, let alone challenge the big three auto makers with a little start up company. But MIT graduate James Worden, with his girlfriend and a handful of audacious engineers, did both and he's well on his way to success. In this marvelous narrative, business writer Joe Sherman vividly describes how Worden and his team built the world's most advanced EV (electric vehicle), the Sunrise. Combining insightful biography with the best of science and business writing, Sherman captures not only Worden's own gripping story, but also the technical challenge of designing an electric car in an age of anxiety over the environment. He depicts Worden's fascination with EVs from childhood (he built his award winning first electric car in high school), tracing it through his monomaniacal career at MIT, where he organized a student team that built EVs for races worldwide, to the founding of Solectria, a company committed to building a consumer electric car. Sherman shows how, despite all the obstacles, ...

Gang Chen (Author)

Nanoscale Energy Transport and Conversion: A Parallel Treatment of Electrons, Molecules, Phonons, and Photons

Editura: OXFORD UNIV PR

Anul aparitiei: 2005

This is a graduate level textbook in nanoscale heat transfer and energy conversion that can also be used as a reference for researchers in the developing field of nanoengineering. It provides a comprehensive overview of microscale heat transfer, focusing on thermal energy storage and transport. Chen broadens the readership by incorporating results from related disciplines, from the point of view of thermal energy storage and transport, and presents related topics on the transport of electrons, phonons, photons, and molecules. This book is part of the MIT-Pappalardo Series in Mechanical Engineering.

Pavol Etingof (Author)

The Dynamical Yang-Baxter Equation, Representation Theory, and Quantum Integrable Systems

Editura: OXFORD UNIV PR

Anul aparitiei: 2005

The text is based on an established graduate course given at MIT that provides an introduction to the theory of the dynamical Yang-Baxter equation and its applications, which is an important area in representation theory and quantum groups. The book, which contains many detailed proofs and explicit calculations, will be accessible to graduate students of mathematics, who are familiar with the basics of representation theory of semi-simple Lie algebras.

Michael A. Cusumano (Author)

Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Int

Editura: OXFORD UNIV PR

Anul aparitiei: 2012

As we continue in an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves "how can we both adapt to rapid changes in technology and markets, and still make enough money to survive--and thrive?" To provide answers to these important and urgent questions, MIT Sloan School of Management Professor Michael Cusumano draws on nearly 30 years of research into the practices of global corporations that have been acknowledged leaders and benchmark setters--including Apple, Intel, Google, Microsoft, Toyota, Sony, Panasonic, and others in a range of high-technology, services, and manufacturing industries. These companies have also encountered major challenges in their businesses or disruptions to their core technologies. If we look deeply enough, he contends, we can see the ideas that underpin the management practices that make for great companies, and drive their strategic evolution and innovation capabilities. From his deep knowledge of these organizations, Cusumano distills six enduring principles that he believes have been--in various combinations--crucial to their strategy, innovation management practices, and ...

Association of American University Press (Editor)

One Book/Five Ways: The Publishing Procedures of Five University Presses

Editura: UNIV OF CHICAGO PR

Anul aparitiei: 1994

A testament to the ingenuity of scholarly presses, One Book/Five Ways is a fascinating experiment in comparative publishing. This book records the history of a single manuscript, entitled No Time for Houseplants , submitted to five different university presses--Chicago, MIT, North Carolina, Texas, and Toronto--and then actually published by the University of Oklahoma Press. Each of the five model publishers agreed to treat the book as a real project accepted for publication and to compile a log of procedures they followed. These logs include correspondence, budgets, forms, layouts, and specifications, providing an insider's look at the path a manuscript takes through the various departments of each press, from editorial to marketing. With a new Foreword discussing changes in publishing since 1978 and an Afterword commenting on the actual publication of No Time for Houseplants , One Book/Five Ways is a unique educational tool for anyone interested in the publishing process.

Thomas A. McMahon (Author)

Principles of American Nuclear Chemistry

Editura: UNIV OF CHICAGO PR

Anul aparitiei: 2003

What was life like for the scientists working at Los Alamos? Thomas McMahon imagines this life through the wide eyes of young Tim MacLaurin, the thirteen-year-old son of an MIT physicist who, inspired by a young woman named Maryann, worked on the project. Filled with the sensuous excitement of scientific discovery and the outrageous behavior of people pushed beyond their limits, Principles of American Nuclear Chemistry is a beautifully written coming-of-age story that explores the mysterious connections between love and work, inspiration and history.