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Influence: Science and Practice

Pret: 202.00 RON
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Robert B. Cialdini

Influence: Science and Practice

Editura: Allyn & Bacon

Anul aparitiei: 2008

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

  

Yes!: 50 Scientifically Proven Ways to Be

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Steve J. Martin, Noah J. Goldstein, Robert B. Cialdini

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Editura: Free Press

Anul aparitiei: 2008

Co-written by Professor Robert Cialdini, the world's most quoted expert on influence, "Yes!" presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that readers can apply immediately to become a more effective persuader.

  

Influence: The Psychology of Persuasion

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Robert B. Cialdini

Influence: The Psychology of Persuasion

Editura: Collins

Anul aparitiei: 2007

Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

  

Yes!: 50 Scientifically Proven Ways to Be

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Steve J. Martin, Robert B. Cialdini, Noah J. Goldstein

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Editura: Simon & Schuster Audio

Anul aparitiei: 2009

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. The findings presented in Yes will steer you away from common pitfalls while empowering you with little-known but proven wisdom. Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

  

Psihologia Manipularii Ed. II

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ROBERT B. CIALDINI

Psihologia Manipularii Ed. II

Editura: Ideea Europeana

Anul aparitiei: 2012

Un aspect atractiv al prezentei editii sta in capacitatea sa de a fi o lectura placuta si practica, ramanand in acelasi timp un document stiintific util deopotriva cercetatorilor si publicului general. Pentru specialisti, cartea de fata poate reprezenta o schimbare agreabila de ritm (de la materialele de studiu obisnuite), care, totusi, nu face rabat seriozitatii stiintifice. De asemenea, atat pentru cercetatori cat si pentru publicul larg, cartea aceasta poate fi considerata o modalitate de a demonstra ca, printr-o prezentare adecvata, ceea ce pare a fi doar un text stiintific fad se poate dovedi a fi, in realitate, un text plin de viata, folositor si relevant pentru toata lumea. De acum inainte vei fi foarte atent cand vei citi un ziar, vei face cumparaturi sau vei asculta un mesaj politic. Te va ingrozi sa afli ca esti manipulat 24 de ore din 24 ! Supunerea fata de o autoritate este un comportament uman general, rezultind din statutul de fiinta sociala al omului. Adesea acest comportament se afla la originea incercarilor de manipulare. Sinteza a bogatei literaturi consacrate subiectului in ultimele decenii, volumul prezinta tehnicile de influentare a comportamentului, in ...

  

Psihologia Persuasiunii

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Robert B. Cialdini

Psihologia Persuasiunii

Editura: Brandbuilders

Despre carte Psihologia Persuasiunii si-a capatat locul de cea mai importanta carte publicata vreodata despre acest subiect datorita valorii practice a informatiilor oferite. In cuprinsul ei, distinsul psiholog Robert B. Cialdini, doctor in filosofie, explica de ce unii oameni sunt remarcabili de convingatori si cum putem sa-i convingem cu propriile noastre arme. Veti afla cele sase secrete psihologice care se afla in spatele impulsului nostru puternic de a ne supune, cum pot fi ele folosite de persoane iscusite fara a fi detectate, cum sa ne aparam impotriva lor si cum sa punem la lucru acele secrete in folosul propriu. Aceasta carte indispensabila iti garanteaza doua lucruri: niciodata nu te vei mai simti obligat sa spui "da", cand de fapt gandesti ca ar fi in interesul tau sa spui "nu" si cu siguranta vei avea mai multa influenta decat ai avut vreodata. Despre autor Doctorul in filozofie Robert B. Cialdini sustine cursuri universitare si post-universitare despre persuasiune si influenta sociala la University of North Carolina si Columbia Univeristy. El este in prezent seful catedrei de psihologie si membru al Consiliului de Conducere al Arizona State ...

  

Marile detalii MICI schimbări generează MARI

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NOAH J. GOLDSTEIN, ROBERT CIALDINI, STEVE J. MARTIN

Marile detalii MICI schimbări generează MARI influenţe

Editura: Publica

În prezent, ai nevoie în fiecare zi să convingi pe cineva de ceva – pe șeful tău, un coleg, un client, partenerul sau partenera, chiar și pe copiii tăi. În lumea noastră modernă în care timpul este o resursă importantă, se naște o întrebare crucială la care Marile DETALII te ajută să găsești un răspuns: care este cea mai mică schimbare pe care o poți face pentru a crește șansele tale de succes? Cercetările recente în domeniile psihologiei sociale, economiei comportamentale și neuroștiinței au oferit o mai bună înțelegere în ceea ce privește modul în care se petrec schimbările ce au la bază persuasiunea. Din ce în ce mai mult, nu puterea argumentelor tale sau cât de multe informații oferi vor fi factorii care influențează cel mai mult, ci cadrul psihologic în care aceste informații sunt prezentate. Adevărul este că oricine își poate crește puterea de influențare – nu prezentând laborios mai multe informații sau utilizând stimulente și resurse costisitoare, ci prin modificări mici și simple în abordarea lor persuasivă, corelate cu motivații omenești adânc înrădăcinate. În aceste pagini, trei renumiți ...

  

Influence: Science and Practice: The Comic

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Robert Cialdini (Author)

Influence: Science and Practice: The Comic

Editura: BLACKWELL PUBL

Anul aparitiei: 2012

Over two million readers have armed themselves with the knowledge in this book. Dark forces seek to turn society into unthinking automatons by the use of weapons of mass influence. In this graphic adaptation of his best-seller, Robert B. Cialdini becomes society's best hope in combatting compliance professionals throughout the world. He leads a team of special forces through a battleground filled with psychological sneak-attacks designed to elicit pre-programmed responses from unknowing victims. Influence: Science and Practice outlines the basics needed to recognize psychological techniques designed to bring about compliance, and offers advice on how to defend against them.

  

Persuasiunea - știință și practică Ce te face

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ROBERT CIALDINI

Persuasiunea - știință și practică Ce te face să spui DA?

Editura: Publica

Anul aparitiei: 2013

Persuasiunea - știință și practică este o scurtă adaptare grafică a bestsellerului internațional cu același titlu. „Această carte e tot ce ai nevoie pentru a înțelege psihologia persuasiunii. Dacă alegi să nu o citești, probabil că-ți place să te izbești cu capul de pereți și să arunci pe fereastră bugetele de marketing.” Guy Kawasaki, CEO, Garage.com „În această carte extraordinară ni se explică în cel mai clar mod cu putință modalitățile prin care suntem manipulați de către ceilalți. Veți găsi sfaturi utile atât pentru cei care lucrează în vânzări, dar îndeosebi pentru cei care negociază și cumpără.” Roger Fisher, Director, Harvard Negotiation Project „Nu există cineva care să știe mai multe lucruri despre persuasiune și negociere decât Bob Cialdini. Dacă ceva nu merge bine într-o negociere, primul om la care mă gândesc că m-ar putea scoate din impas este Bob.” Tom Peters, The Tom Peters Group „Robert Cialdini este un Benjamin Franklin al studiului persuasiunii – un fin observator al naturii umane, un scriitor excelent și un experimentator inteligent, capabil să închidă un fulger într-un ...

  

Psihologia Manipularii Ed. III

Pret: 46.20 RON
Pret: 36,96 RON
Disponibil in 1-3 zile!
-20%

Robert B. Cialdini

Psihologia Manipularii Ed. III

Editura: Ideea Europeana

Anul aparitiei: 2015

Un aspect atractiv al prezentei editii sta in capacitatea sa de a fi o lectura placuta si practica, ramanand in acelasi timp un document stiintific util deopotriva cercetatorilor si publicului general. Pentru specialisti, cartea de fata poate reprezenta o schimbare agreabila de ritm (de la materialele de studiu obisnuite), care, totusi, nu face rabat seriozitatii stiintifice. De asemenea, atat pentru cercetatori cat si pentru publicul larg, cartea aceasta poate fi considerata o modalitate de a demonstra ca, printr-o prezentare adecvata, ceea ce pare a fi doar un text stiintific fad se poate dovedi a fi, in realitate, un text plin de viata, folositor si relevant pentru toata lumea. De acum inainte vei fi foarte atent cand vei citi un ziar, vei face cumparaturi sau vei asculta un mesaj politic. Te va ingrozi sa afli ca esti manipulat 24 de ore din 24 ! Supunerea fata de o autoritate este un comportament uman general, rezultind din statutul de fiinta sociala al omului. Adesea acest comportament se afla la originea incercarilor de manipulare. Sinteza a bogatei literaturi consacrate subiectului in ultimele decenii, volumul prezinta tehnicile de influentare a comportamentului, in sens ...

  

Pre-Suasion: Channeling Attention for Change

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Robert B., PhD Cialdini (Author)

Pre-Suasion: Channeling Attention for Change

Editura: HARPER COLLINS

Anul aparitiei: 2016

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change "minds" a pre-suader must also change "states of mind." His first solo work in over thirty years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini--all that's required is for a communicator to redirect the ...

  

The Small Big: Small Changes That Spark Big

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Robert B., PhD Cialdini (Author)

The Small Big: Small Changes That Spark Big Influence

Editura: GENERAL BOOKS

Anul aparitiei: 2014

At some point today you will have to influence or persuade someone-your boss, a co-worker, a customer, your spouse, your kids, or even your friends. What is the smallest change you can make to your request or situation that will lead to the biggest difference in the outcome? In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information-overloaded and stimulation-saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens. The Small Big presents lots of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in approach that link to deeply felt human motivations.

  

Pre-Suasion: A Revolutionary Way to Influence and

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Robert Cialdini (Author)

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Editura: PRINCETON UNIV PR

Anul aparitiei: 2016

"Best Business Books of 2016" --Financial Times Inc.com's Geoffrey James Names Pre-Suasion Best Sales and Marketing Book of 2016 NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change "minds" a pre-suader must also change "states of mind." His first solo work in over thirty years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement ...

  

Pre-Suasion: A Revolutionary Way to Influence and

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Robert B., PhD Cialdini (Author)

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Editura: KESSINGER PUB LLC

Anul aparitiei: 2016

The author of the legendary bestseller "Influence," social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his "Influence" an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This privileged moment for change prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal "pre"-suasion. In other words, to change minds a pre-suader must also change states of mind. His first solo work in over thirty years, Cialdini s "Pre-Suasion" draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener s attitudes, beliefs, or experiences isn t necessary, says Cialdini all that s required is for a communicator to redirect the audience ...

  

Influence: The Psychology of Persuasion

Pret: 233.00 RON
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Robert B. Cialdini Phd (Author)

Influence: The Psychology of Persuasion

Editura: HARPER COLLINS

Anul aparitiei: 2016

Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

  

Influence: The Psychology of Persuasion

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Robert B. Cialdini Phd (Author)

Influence: The Psychology of Persuasion

Editura: HARPER COLLINS

Anul aparitiei: 2016

Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

  

Influence: The Psychology of Persuasion

Pret: 187.00 RON
Disponibil in 14 zile!

Robert B. Cialdini Phd (Author)

Influence: The Psychology of Persuasion

Editura: HARPER COLLINS

Anul aparitiei: 2016

Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

  

Pre-Suasian / Per-Suation

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Robert Cialdini (Author)

Pre-Suasian / Per-Suation

Editura: COLLECTOR CALENDARS

Anul aparitiei: 2017

Cuales son las tecnicas empleadas por los mejores para persuadir? Que elementos de la comunicacion hacen que se conquiste a una audiencia? Cuales son los momentos fundamentales en cualquier argumentacion? Robert Cialdini nos revela las estrategias de persuasion mas efectivas, partiendo de la base de que las personas mas persuasivas no lo son solo por lo que dicen, sino sobre todo por lo que hacen en los momentos previos al mensaje, el momento justo para el cambio. Dichas personas preparan a su audiencia para que sea receptiva, atraen su atencion hacia determinadas cosas y obvian otras. Con Pre-suasion aprenderas a atraer la atencion, aprovechar el instante oportuno para ganar influencia y conservarla.ENGLISH DESCRIPTIONWhat are the techniques that experts use when trying to persuade? What are the key communication elements to help capture an audience? What are the strategic moments in any argument? Robert Cialdini offers here the most effective persuasion strategies, beginning with the premise that the most persuasive people are not only persuasive for what they say, but most importantly for what they do in the moments prior to delivering the message. Those people prepare their ...

  

Pre-Suasion: A Revolutionary Way to Influence and

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Robert Cialdini (Author)

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Editura: SIMON & SCHUSTER

Anul aparitiei: 2018

  

Pre-suasiune O metodă revoluționară de a

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ROBERT CIALDINI

Pre-suasiune O metodă revoluționară de a influența și de a convinge

Editura: Publica

Anul aparitiei: 2017

Ce diferențiază persuadatorii obișnuiți de cei care se bucură de succes? Utilizând aceeași combinație de cercetări științifice riguroase și accesibilitate care a făcut din cartea sa, Influence, un bestseller emblematic, Robert Cialdini arată modul în care cei mai buni comunicatori profită de „momentele privilegiate ale schimbării”, în care publicul devine receptiv la un mesaj înainte să-l cunoască. Persuasiunea optimă se obține printr-o pre-suasiune optimă. Pentru a schimba spiritele, pre-suadatorii inteligenți schimbă, mai întâi, „stările de spirit”. În cea mai recentă carte a sa, Pre-suasiune, Robert Cialdini explică metodele de acțiune ale marilor pre-suadatori. Schimbarea atitudinilor, a credințelor sau a experiențelor celor care ascultă nu este necesară, spune Cialdini – tot ce trebuie să faci este să modifici centrul atenției publicului chiar înainte de a-i solicita întreprinderea unei acțiuni relevante. Cialdini se inspiră dintr-o multitudine de studii și relatări, de la campanii online de marketing, la eforturi eficiente de propagandă pe timp de război, ilustrând modul în care canalizarea iscusită a atenției ...

  
 
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