Descriere: "All-Star" is a four-level, "standards-based" series for adult English learners featuring a picture-dictionary approach to vocabulary building. "Big picture" scenes in each unit provide springboards to a wealth of activities that develop all the language skills. An accessible, step-by-step sequence of lessons in each unit systemically builds language and math skills around life-skill topics. The series presents a family, work, or community application in each unit, and provides two alternate lesson applications in each of the "All Star" Workbooks.
Autori: Lee Linda, Bernard Jean, Linda Lee | Editura: Mcgraw Hill | Anul aparitiei: 2004 | ISBN: 9780072846645 | Categorie: Textbooks
Robert W. Bly, Gary Blake
Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
Raymond E. Davis, Frey Davis, Mickey Sarquis
Collins Cobuild
Collins Cobuild Learner's Dictionary; Concise Edition
The Collins Cobuild line was developed specifically to meet the needs of ESL learners. The series includes a comprehensive range of dictionaries, grammar resources and usage books featuring real English as it is written and spoken today.