Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results

Descriere: With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions." -- John Battelle, Business 2.0

Alte carti de Jeremy Wright (Author)

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Bundle: Essentials of Marketing Research, Loose-Leaf Version, 7th + Mindtap Marketing, 1 Term (6 Months) Printed Access Card

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The Bloomberg Guide to Business Journalism

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Paul Blustein (Author)

King Dollar: The Past and Future of the World's Dominant Currency

6,An award-winning economic journalist on why the US dollar is positioned to maintain global primacy--and what that means for America and the world "Magisterial."--Edward Chancellor, Reuters Prophecies that the dollar will lose its status as the world's dominant currency have echoed for decades--and are increasing in volume. Cryptocurrency enthusiasts claim that Bitcoin or other blockchain-based monetary units will replace the dollar. Foreign policy hawks warn that China's renminbi poses a lethal threat to the greenback. And sound money zealots predict that mounting US debt and inflation will surely erode the dollar's value to the point of irrelevancy. Contra the doomsayers, Paul Blustein shows that the dollar's standing atop the world's currency pyramid is impregnable, barring catastrophic policy missteps by the US government. Recounting how the United States has wielded the dollar to impose devastating sanctions against adversaries, Blustein explains that although targets such as Russia have found ways to limit the damage, Washington's financial weaponry will retain potency long into the future. His message, however, is that America must not be complacent about the dollar; the ...

Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results

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