Charlie and the Chocolate Factory

Michael E. Gerber

E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company

Michael E. Gerber, the world's leading small business guru and bestselling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery. This audiobook presents a practical, real-world program that can be implemented in real-time in your business.Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, he clears a path for getting back to the basic disciplines for business success.The E-Myth credo -- Don't work IN your business, work ON it -- is spelled out here in the seven essential disciplines followed by every leader of a world-class enterprise. Each discipline provides the leadership keys for unlocking success in the critical areas of business development: - Leadership - Marketing - Finance - Money - Management - Client Fulfillment - Lead Conversion - Lead GenerationE-Myth Mastery is the ultimate business development program that will help you recover your passion and turn your company into a world-class operation -- a ...

Lao Tzu

Tao Te Ching

In 81 brief chapters, Lao-Tzu's Tao Te Ching , or Book of the Way , provides advice that imparts balance and perspective, a serene and generous spirit, and teaches us how to work for the good with the effortless skill that comes from being in accord with the Tao--the basic principle of the universe. Stephen Mitchell's bestselling version has been widely acclaimed as a gift to contemporary culture.

Alexander Hiam

Marketing for Dummies

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of "Marketing For Dummies" leads you step by step through the four P's of marketing--product, pricing, positioning, and placement. Discover how to: Prepare hard-hitting campaigns Plan and stick to your budget Use research effectively Increase consumer awareness Satisfy your clients' needs Boost your sales