CIMA E2 Managing Performance Exam Practice Kit

Fred Selnes (Author)

Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers

How to create value with all the customers in a portfolio, from the stronger relationships that i

Epica Book Twenty-Three: Europe's Best Advertising

All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.

Barry Babin (Author)

Bundle: Essentials of Marketing Research, Loose-Leaf Version, 7th + Mindtap Marketing, 1 Term (6 Months) Printed Access Card

Students save money when purchasing bundled products. This bundle contains a loose-leaf version of E