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Cultures in Organizations: Three Perspectives
Descriere: Focusing on organizational culture, this work argues that the best way to view organizations is to see them through three different perspectives - each revealing a different kind of truth. The author has done research studying the organizational culture of a California high technology firm. This book explores what she learned from her studies.
Autori: Joanne Martin (Author) | Editura: OXFORD UNIV PR | Anul aparitiei: 1992 | ISBN: 9780195071641 | Categorie: Business
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Epica Book Twenty-Three: Europe's Best Advertising
All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.
