Descriere: Focusing on organizational culture, this work argues that the best way to view organizations is to see them through three different perspectives - each revealing a different kind of truth. The author has done research studying the organizational culture of a California high technology firm. This book explores what she learned from her studies.
Autori: Joanne Martin (Author) | Editura: OXFORD UNIV PR | Anul aparitiei: 1992 | ISBN: 9780195071641 | Categorie: Business
Epica Book Twenty-Three: Europe's Best Advertising
All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.
Alpha Books
Every Manager's Desk Reference
Providing self-contained how-to sections, this reference guide includes contributions from leading experts in the fields of managing organizations, marketing, stress and time management, and customer service.
Park Davis, Susannah Craig
The Complete Idiot's Guide to Running a Bed and Breakfast
This book holds all the secrets to opening and running a successful inn. It gives you guidelines for choosing a profitable location and describes a day in the life of the average inn owner. You can find information about how to write up a business plan, what to include on you Web site, what "house rules" you need to set up to keep your guests and your investment safe, and how to use your own personal touch to make your inn unique.