Descriere: In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
Autori: Robert W. Bly, Gary Blake | Editura: Longman Publishing Group | Anul aparitiei: 1998 | ISBN: 9780028626307 | Numar de pagini: 192 | Categorie: Textbooks
Collins COBUILD Student's Dictionary Plus Grammar [With CDROM]
The Collins COBUILD Student's Dictionary Plus Grammar offers up-to-date coverage of today's language plus a full-length English Grammar-an invaluable combination for learners of English.
McGraw-Hill