Karte.ro
Categorii
Acces clienti
  
Pret: 97,00 RON
Disponibil in 14 zile!

FIA Maintaining Financial Records FA2 Practice and Revision Kit

Descriere: Suitable for exams until August 2020

Page dim. 290 x 206 x 12

Weight: 490 grams

Recomanda unui prieten Printeaza

Alte carti de BPP Learning Media

Bookmark and Share

Autori: BPP Learning Media | Editura: BPP Learning Media | Anul aparitiei: 2019 | ISBN: 9781509725366 | Categorie: Business  

  

Adauga comentariu


Trebuie sa fii logat pentru a adauga un comentariu. Access cont sau Creare cont nou

  

Karte.ro va recomanda:

Managing Brand Equity: Capitalizing on

Stoc anticariat
ce trebuie reconfirmat

David A. Aaker

Managing Brand Equity: Capitalizing on the Value of a Brand Name

In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada ...

  

Alpha Teach Yourself Project Management

Stoc anticariat
ce trebuie reconfirmat

Nancy Mingus

Alpha Teach Yourself Project Management in 24 Hours

A structured tutorial for learning how to organize, estimate, build and manage a complex project. -- Excellent use of the proven Teach Yourself in 24 Hours format, giving readers a one-hour lesson for each major portion of project management. -- Author is an experienced trainer and writer as well as an expert in software and other tool-based methods of project management. -- Covers the project in a chronological fashion going in-depth to each stage including the traditional and technical methods of tracking. Now you don't have to be an MBA or advanced specialist to learn the principles of project management. Alpha Teach Yourself Project Management in 24 Hours gives readers a lesson-by-lesson approach to learning the ins and outs of budgets, team-building and tracking. Recognizing that most projects are managed electronically or online today, the author also shows better and more efficient ways to track and achieve goals.

  

Negotiating Rationally

Pret: 116,00 RON

Margaret A. Neale, Max H. Bazerman

Negotiating Rationally

In Negotiating Rationally, Max Bazerman and Margaret Neale explain how to avoid the pitfalls of irrationality and gain the upper hand in negotiations. For example, managers tend to be overconfident, to recklessly escalate previous commitments, and fail to consider the tactics of the other party. Drawing on their research, the authors show how we are prisoners of our own assumptions. They identify strategies to avoid these pitfalls in negotiating by concentrating on opponents' behavior and developing the ability to recognize individual limitations and biases. They explain how to think rationally about the choice of reaching an agreement versus reaching an impasse. A must read for business professionals.

  
Viziteaza magazinul Karte.ro pe ShopMania Acceptance Mark