Descriere: Suitable for exams until August 2021
Page dim. 293 x 298 x 19
Weight: 470 grams
Autori: BPP Learning Media | Editura: BPP Learning Media | Anul aparitiei: 2020 | ISBN: 9781509730438 | Categorie: Business
Epica Book Twenty-Three: Europe's Best Advertising
All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.
Alain Bertaud (Author)
Order Without Design: How Markets Shape Cities
An argument that operational urban planning can be improved by the application of the tools of ur
Fred Selnes (Author)
Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers
How to create value with all the customers in a portfolio, from the stronger relationships that i