FIA Management Information MA1 Practice and Revision Kit

Epica Book Twenty-Three: Europe's Best Advertising

All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.

Eric Singer (Author)

Political Psychology and Foreign Policy

First published in 1992. One of the issues of particular interest to political psychologists cent

Fred Selnes (Author)

Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers

How to create value with all the customers in a portfolio, from the stronger relationships that i