FIA Managing Costs and Finances MA2 Practice and Revision Kit

Epica Book Twenty-Three: Europe's Best Advertising

All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.

Assaf Razin (Author)

Israel and the World Economy: The Power of Globalization

Fred Selnes (Author)

Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers

How to create value with all the customers in a portfolio, from the stronger relationships that i