Autori: Steve Wilson (Author) | Editura: MUSIC SALES CORP/OMNIBUS PR | Anul aparitiei: 2009 | ISBN: 0752187426981 | Categorie: Business
Fred Selnes (Author)
Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers
How to create value with all the customers in a portfolio, from the stronger relationships that i
Philip Budden (Author)
Accelerating Innovation: Competitive Advantage Through Ecosystem Engagement
A practical handbook for accelerating innovation, both internally and externally, through engagem
Epica Book Twenty-Three: Europe's Best Advertising
All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.