Autori: Steve Wilson (Author) | Editura: MUSIC SALES CORP/OMNIBUS PR | Anul aparitiei: 2009 | ISBN: 0752187426981 | Categorie: Business
Epica Book Twenty-Three: Europe's Best Advertising
All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.
A. K. Bhattacharya (Author)
India's Finance Ministers: Stumbling Into Reforms (1977 to 1998)
India's Finance Ministers: Stumbling into Reforms (From 1977 to 1998) is the second volume in the se
Fred Selnes (Author)
Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers
How to create value with all the customers in a portfolio, from the stronger relationships that i