Autori: JR. Fre Pearson (Author) | Editura: PRENTICE HALL | Anul aparitiei: 2007 | ISBN: 9780133657074 | Categorie: Textbooks
Robert W. Bly, Gary Blake
Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
Jeff Scott Cook
The Elements of Speechwriting and Public Speaking
The essential guide to preparing and delivering powerful, eloquent, and well-received speeches, reducing panic and nervousness, and enjoying all types of speaking engagements.
Barry K. Beyer, Gloria Contreras, James A. Banks
Ss2001 Grade 6 Adventures in Time and Place, World Pupil Edition