Karte.ro
Categorii
Acces clienti
  
Stoc anticariat
ce trebuie reconfirmat

Manager Al Minuto, El

Descriere: Durante mas de diez anos, miles de managers de alto nivel y companias de la lista de Fortune 500 en todo el pais, han seguido la metodologia de este libro logrando asi aumentar la productividad, la satisfaccion laboral y la prosperidad personal. Estos resultados concretos se lograron mediante el aprendizaje de metodos directivos que se traducen en ganancias para la organizacion y sus empleados, razon por la cual se considera que son la respuesta a la Teoria Z del Japon.El Manager al Minuto es una historia concisa y facil de leer que demuestra tres metodos directivos muy practicos. El desenlace de la historia revela estudios llevados a cabo en el campo de la medicina y de las ciencias del comportamiento humano. Explican claramente por que estos metodos, aparentemente sencillos, funcionan de forma tan eficaz para tantas personas. Al terminar de leer libro usted sabra como aplicarlos a su propia situacion.Es por eso que El Manager al Minuto se ha convertido en uno de los libros sobre metodos directivos de mas venta en Estados Unidos y ha causado sensacion a nivel nacional. La revista People, the Today show, The Merv Griffin Show, y otros programas de television han presentado segmentos informativos sobre este libro.Miles de personas en cientos de organizaciones en Estados Unidos se estan beneficiando de El Manager al Minuto, entre ellos, hombres y mujeres en: Chase Manhattan Bank, el gobierno de la ciudad de Pittsburgh, Holiday Inn, American Can, Harvard University, Cornell University, Monsanto, Georgia Pacific, Johnson & Johnson, 20th Century-Fox Video, Kentucky Fried Chicken, ARA Services, Hewlett-Packard, Pepsi-Cola Bottling, Apple Computers, Texaco, Lockheed, Hickory Frams, AT&T y muchas otras organizaciones menores.


Bookmark and Share

Autori: Ken Blanchard, Constance Johnson, Spencer Johnson | Editura: Rayo | Anul aparitiei: 2003 | ISBN: 9780060556402 | Numar de pagini: 192 | Categorie: Business  

  

Adauga comentariu


Trebuie sa fii logat pentru a adauga un comentariu. Access cont sau Creare cont nou

  

Karte.ro va recomanda:

Building Strong Brands

Pret: 156,00 RON

David A. Aaker

Building Strong Brands

In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing ...

  

Fia Foundations of Accountant in

Pret: 122,00 RON

Bpp, Learning Media

Fia Foundations of Accountant in Business Fab (Acca F1): Revision Kit ( Acca Revision Kit, Paper F1 )

Foundations in Accountancy (FIA) awards are entry-level, core-skill focused qualifications from ACCA. They provide flexible options for students and employers, and as the sole Platinum Approved provider of ACCA content, BPP Learning Media's study materials are tailored to the exams students will take

  

Marketing Imagination: New, Expanded

Pret: 140,00 RON

Theodore Levitt, I. M. Levitt

Marketing Imagination: New, Expanded Edition

Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

  
Viziteaza magazinul Karte.ro pe ShopMania Acceptance Mark