Psycho-Cybernetics

Alexander Hiam

Marketing for Dummies

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of "Marketing For Dummies" leads you step by step through the four P's of marketing--product, pricing, positioning, and placement. Discover how to: Prepare hard-hitting campaigns Plan and stick to your budget Use research effectively Increase consumer awareness Satisfy your clients' needs Boost your sales

Elmore Leonard

The Complete Western Stories of Elmore Leonard

Trust was rare and precious in the wide-open towns that sprung up like weeds on America's frontier - with hustlers and hucksters arriving in droves by horse, coach, wagon, and rail, and gunmen working both sides of the law, all too eager to end a man's life with a well-placed bullet. The New York Times best-selling grand master of suspense deftly displays the other side of his genius, with seven classic Western tales of destiny and fatal decision...and trust as essential to survival as it is hard-earned.

Arthur Agatston

The South Beach Diet: The Delicious, Doctor-Designed, Foolproof Plan for Fast and Healthy Weight Loss

The Diet Everyone's Talking For years, cardiologist Arthur Agatston, M.D., urged his patients to lose weight for the sake of their hearts, but every diet was too hard to follow or its restrictions were too harsh. Some were downright dangerous. Nobody seemed to be able to stick with low-fat regimens for any length of time. And a diet is useless if you can't stick with it. So Dr. Agatston developed his own. The South Beach Diet isn't complicated and it doesn't require that you go hungry. You'll enjoy normal-size helpings of meat, poultry, and fish. You'll also eat eggs, cheese, nuts, and vegetables. Snacks are required. You'll learn to avoid the bad carbs, like white flour, white sugar, and baked potatoes. Best of all, you'll lose that stubborn belly fat first Dr. Agatston's diet has produced consistently dramatic results (8 to 13 pounds lost in the first 2 weeks ) and has become a media sensation in South Florida. Now you, too, can join the ranks of the fit and fabulous with The South Beach Diet.