Psycho-Cybernetics

Elmore Leonard

The Complete Western Stories of Elmore Leonard

Trust was rare and precious in the wide-open towns that sprung up like weeds on America's frontier - with hustlers and hucksters arriving in droves by horse, coach, wagon, and rail, and gunmen working both sides of the law, all too eager to end a man's life with a well-placed bullet. The New York Times best-selling grand master of suspense deftly displays the other side of his genius, with seven classic Western tales of destiny and fatal decision...and trust as essential to survival as it is hard-earned.

Alexander Hiam

Marketing for Dummies

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of "Marketing For Dummies" leads you step by step through the four P's of marketing--product, pricing, positioning, and placement. Discover how to: Prepare hard-hitting campaigns Plan and stick to your budget Use research effectively Increase consumer awareness Satisfy your clients' needs Boost your sales

Tom Hopkins

Tom Hopkins Audio Sales Collection

This collection includes three of Tom Hopkins' most successful audio books: Mastering the Art of Selling is a classic--whether you're a seasoned pro or just starting out, Mastering the Art of Selling's five essential steps to selling are guaranteed to give you the edge you need to excel. The Academy of Master Closing covers the most crucial aspect of selling: closing the sale. This power-packed audio gives you the same secret closing techniques that Tom Hopkins teaches in his overwhelmingly successful seminars. Advanced Sales Survival Training shows how to relieve stress, communicate better with your clients, restore balance to your career, and enjoy yourself as you are on your way to increasing your overall effectiveness, and your profits!