Karte.ro
Categorii
Acces clienti
  
Pret: 107,00 RON
Disponibil in 14 zile!

The Accidental Theorist and Other Dispatches from the Dismal Science

Descriere: In this wonderfully cohesive set of sharp and witty essays, Paul Krugman tackles bad economic ideas from across the political spectrum. In plain English, he enlightens us on the Asian crisis, corporate downsizing, and the globalization of the American economy, among other topics. The writing here brilliantly combines the acerbic style and clever analysis that has made Krugman famous. Imagine declaring New York its own country and you get a better picture of our trade balance with China and Hong Kong. Try reducing the economy to the production of hot dogs and buns and you ll understand why common beliefs about the impact of production efficiency on labor demand are wrong. This is a collection that will amuse, provoke, and enlighten, in classic Paul Krugman style. " Paul Krugman

Recomanda unui prieten Printeaza

Alte carti de Paul Krugman

Bookmark and Share

Autori: Paul Krugman | Editura: W. W. Norton & Company | Anul aparitiei: 1999 | ISBN: 9780393318876 | Numar de pagini: 204 | Categorie: Business  

  

Adauga comentariu


Trebuie sa fii logat pentru a adauga un comentariu. Access cont sau Creare cont nou

  

Karte.ro va recomanda:

Elements of Business Writing: A Guide to

Pret: 65,00 RON

Gary Blake, Blake

Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Mem

From an interoffice memo to a fifty-page proposal, this is the definitive guide to business writing. Anyone who has ever had to write any business document will find "The Elements of Business Writing" the single most effective tool for producing clear, concise, and persuasive prose. Equally useful to executives and support staff, it shows how to: write clearly and powerfully; rid writing of jargon and pompous language; organize material effectively; and avoid errors in spelling, grammar, and usage.

  

Marketing Imagination: New, Expanded

Pret: 141,00 RON

Theodore Levitt, I. M. Levitt

Marketing Imagination: New, Expanded Edition

Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

  

Every Manager's Desk Reference

Pret: 179,00 RON

Alpha Books

Every Manager's Desk Reference

Providing self-contained how-to sections, this reference guide includes contributions from leading experts in the fields of managing organizations, marketing, stress and time management, and customer service.

  
Viziteaza magazinul Karte.ro pe ShopMania Acceptance Mark