Essentials of Economics

Irwin R. Blacker

Elements of Screenwriting: A Guide for Film and Television Writing

In the tradition of Strunk and White's The Elements of Style, this screenwriter's guide covers writing specific to the film and television industry as well as general writing advice - truly an "Essential Guide" for the screenwriting process.

McGraw-Hill Reading Practice, Grade 4

Robert W. Bly, Gary Blake

Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res

In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.