Descriere: Allan and Barbara Pease, the international bestsell-ing authors of "Why Men Don't Listen & Women Can
Autori: Allan Pease (Author) | Editura: RANDOM HOUSE INC | Anul aparitiei: 2010 | ISBN: 9780307715234 | Categorie: Abridged
Alexander Hiam
Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of "Marketing For Dummies" leads you step by step through the four P's of marketing--product, pricing, positioning, and placement. Discover how to: Prepare hard-hitting campaigns Plan and stick to your budget Use research effectively Increase consumer awareness Satisfy your clients' needs Boost your sales
Elmore Leonard
The Complete Western Stories of Elmore Leonard
Trust was rare and precious in the wide-open towns that sprung up like weeds on America's frontier - with hustlers and hucksters arriving in droves by horse, coach, wagon, and rail, and gunmen working both sides of the law, all too eager to end a man's life with a well-placed bullet. The New York Times best-selling grand master of suspense deftly displays the other side of his genius, with seven classic Western tales of destiny and fatal decision...and trust as essential to survival as it is hard-earned.
Lao Tzu
In 81 brief chapters, Lao-Tzu's Tao Te Ching , or Book of the Way , provides advice that imparts balance and perspective, a serene and generous spirit, and teaches us how to work for the good with the effortless skill that comes from being in accord with the Tao--the basic principle of the universe. Stephen Mitchell's bestselling version has been widely acclaimed as a gift to contemporary culture.