How to Do Everything MacBook

Dan Zarrella

The Social Media Marketing Book

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral ...

Franklin D Kramer

Cyberpower and National Security

The cyber domain is undergoing extraordinary changes that present both exceptional opportunities to and major challenges for users of cyberspace. The challenges arise from the malevolent actors who use cyberspace and the many security vulnerabilities that plague this sphere. Exploiting opportunities and overcoming challenges will require a balanced body of knowledge on the cyber domain. Cyberpower and National Security assembles a group of experts and discusses pertinent issues in five areas. The first section provides a broad foundation and overview of the subject by identifying key policy issues, establishing a common vocabulary, and proposing an initial version of a theory of cyberpower. The second section identifies and explores possible changes in cyberspace over the next fifteen years by assessing cyber infrastructure and security challenges. The third section analyzes the potential impact of changes in cyberspace on the military and informational levers of power. The fourth section addresses the extent to which changes in cyberspace serve to empower key entities such as transnational criminals, terrorists, and nation-states. The final section examines key institutional ...

Cathleen G. Spinelli

Linking Assessment to Instructional Strategies: A Guide for Teachers

An easy-to-read and useful guide to state-of-the-art, best practices in assessment. This practical, teacher-friendly book provides step-by-step instructions on choosing and administering classroom assessments; analyzing, interpreting, rating, and monitoring results; and reporting student progress. Whether new to authentic or informal assessment, or strongly familiar with traditional testing, this book will interpret and guide the teaching professional on how to integrate cutting-edge assessment measures seamlessly into their daily teaching schedule. The book is chock-full of the latest in authentic, curriculum and performance-based assessment measures with direct connections to instruction, IEP development, and methods of reporting to parents. Busy teachers will appreciate the clear, accessible writing style and how easily the book helps them to determine what test to use, the specific diagnostic questions to ask, the classroom materials that will be needed, clearly informed administration strategies, and the explicit examples that are included and can be taken straight from the page to the real classroom. Keenly focused on providing teachers with a variety of assessment ...